Malaysia's top telecom brand

Company:

Established in 1988, Malaysia’s top telecom brand owns the widest national 2G, 3G, and 4G LTE networks that cover over 98% of the country’s population. The brand is part of one of the world’s largest telecommunications companies that has 200+ million customers across 9 Asian markets.

Industry: Telecom

Location: Malaysia

Category: Send Time Optimization

Solution used: Customer Engagement and Experience

Challenges:

The client’s fast-expanding user base was making it difficult to maintain the open rates and customer engagement consistently high. Besides, getting insights into the best time to send out promo emails was becoming a challenge due to the extensive spread of the customers.

The primary challenges were:

Low open rates
Low engagement
Increase in Inactive base

Solution

Applying AI-powered send time optimization strategy

Netcore Cloud deployed their AI engine, Raman, to help the telecom brand with STO-profiling each email recipient. The brand was able to understand behavior in real-time across multiple touchpoints using historical data. It led to the email marketing campaigns receiving the highest engagement.

Engaging the active users/reactivating the dormant users

The Netcore Cloud email experts guided the brand to achieve maximum output by segmenting the right audience and targeting them at the right time. The brand was able to track the performance independently and get maximum engagement from active database while re-activating the dormant users.

Netcore Cloud helps Malaysia’s top telecom brand drive a 5X increase in unique click rates and a 3x increase in open rates.