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IGP

Gifting store IGP achieves 432% increase in revenue compared to regular APNs using Netcore Cloud’s Customer Engagement

Key Results
432% up
Uplift in revenue compared to regular APN
100% up
Increase in campaign conversions and revenue

Company : IGP is world’s 10th largest D2C platform for occasions and celebrations

https://www.igp.com/

Industry : D2C, Gifting

Location : India

Category : Customer Engagement

Solutions Used : Customer Engagement

Challenges :

  • Manual email scheduling : Scheduling manual meant that not everyone got it at the best times and many emails were left unopened
  • Showing catalog in notifications : Simple notifications didn’t do enough justice to showcase IGP’s vast catalog
  • Customers forgot special occasions : Customers had a tendency to forget special occasions and end up trying to buy gifts at the last moment

 

Netcore Cloud’s Strategy :

Netcore Cloud’s AI-powered customer engagement helped IGP by : 

  • Segmentation and Journeys : Advanced segments based on past engagement and split journeys were created to optimally reach both active and inactive customers.
  • In-app messages : In-app messages were deployed to display discounts and occasion-based offers to boost conversions in in-app purchases.
  • App push notifications : Netcore helped send targeted notifications to IGPapp users about discounts with split journeys that helped with conversions and adoption. Festive special rich media APNs were used during the festive season.
  • WhatsApp carousel: They decided to use WhatsApp Carousel. In a single message they could show multiple products with dedicated CTA for each.

 

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