Gifting store IGP achieves 47% campaign uplift and 2x conversions using Netcore Cloud’s Customer Engagement

Key Results

100%

Increase in campaign conversions

47%

Uplift in campaign click rates

Company : IGP is world’s 10th largest D2C platform for occasions and celebrations

https://www.igp.com/

Industry : D2C, Gifting

Location : India

Category : Customer Engagement

Solutions Used : Customer Engagement

Challenges :

Manual email scheduling : Scheduling manual meant that not everyone got it at the best times and many emails were left unopened
Showing catalog in notifications : Simple notifications didn’t do enough justice to showcase IGP’s vast catalog
Customers forgot special occasions : Customers had a tendency to forget special occasions and end up trying to buy gifts at the last moment

Netcore Cloud’s Strategy :

Netcore Cloud’s AI-powered customer engagement helped IGP by :

Segmentation and Journeys : Advanced segments based on past engagement and split journeys were created to optimally reach both active and inactive customers.
In-app messages : In-app messages were deployed to display discounts and occasion-based offers to boost conversions in in-app purchases.
App push notifications : Netcore helped send targeted notifications to IGPapp users about discounts with split journeys that helped with conversions and adoption.

With Netcore CEE's offerings, we were able to see a great lift in our engagement rates while optimizing the overall frequency of communication. This also led to a 100% increase in conversions. The constant support and insights extended by their Customer Success team has been pivotal in achieving this success.

Vrinda Aggarwal, Lead, Customer Life Cycle Management

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