How Netcore’s AI Engine, Raman, helped FBB Online boost email open rates by 39%

Our success story with FBB

39%

Uplift in Open Rates

10%

Uplift in Click Rates

11%

Uplift in revenue from email campaigns

Company:

FBB has been going strong with its 19 years of presence in India catering to all fashion enthusiasts in India. Bringing global trends to Indian homes at affordable prices is what FBB is all about.

https://shop.bigbazaar.com/

Industry:

Ecommerce

Location:

India

Category:

Send Time Optimization, Deliverability

Solution Used:

Netcore Email Delivery

Challenges:

Low Email delivery was one of the major challenges to achieve success through Email Marketing campaigns.

Netcore’s Strategy:

Our AI-powered cross-channel marketing automation suite empowered FBB online to:

Accurately map out the 11 STO campaigns to achieve success in Open-Rate.
The campaign spread out over 2 months attaining revenue lifts by 11.25%

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