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FBB

How Netcore’s AI Engine, Raman, helped FBB Online boost email open rates by 39%

Our success story with FBB
39% Up Arrow Green
Uplift in Open Rates
10% Up Arrow Green
Uplift in Click Rates
11% Up Arrow Green
Uplift in revenue from email campaigns
Company:
FBB has been going strong with its 19 years of presence in India catering to all fashion enthusiasts in India. Bringing global trends to Indian homes at affordable prices is what FBB is all about.
https://shop.bigbazaar.com/
Industry:
Ecommerce
Location:
India
Category:
Send Time Optimization, Deliverability
Solution Used:
Netcore Email Delivery

Challenges:

  • Low Email delivery was one of the major challenges to achieve success through Email Marketing campaigns.

Netcore’s Strategy:

Our AI-powered cross-channel marketing automation suite empowered FBB online to:

  • Accurately map out the 11 STO campaigns to achieve success in Open-Rate.
  • The campaign spread out over 2 months attaining revenue lifts by 11.25%
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