Resources
Top European Watchmaker

Top European Watchmaker Increases E-Commerce Conversions by 16%

Key results
16%
Increase in overall
website conversions
77%
Increase in CTRs
on the Home Page
197%
Increase in CTRs on
the Product Display Page
236%
Increase in CTRs on
the Product Listing Page
Top European Watchmaker
Industry:
Ecommerce
Location:
Europe
Category:
Personalized product recommendations
Solution Used:
Netcore personalization

Challenge

  • Customers struggled to discover products that were most relevant to their tastes and preferences
  • Failure in relevant product discovery increased the drop-off rate on the website and resulted in low conversion rates
  • Absence of 1:1 product recommendations to personalize the e-shopping experience and encourage customers to purchase again

Netcore’s Strategy

Netcore’s AI-led product recommendations helped the brand by:

  • Providing relevant 1:1 product recommendations on different pages to drive customers towards purchase, with the help of our AI engine, Raman
  • Designing & deploying personalized product recommendation widgets – powered by User Affinity models on the Home Page
  • Using de-duplicate rules across the website to ensure that the same product wouldn’t be displayed multiple times on a page
  • Creating a Personalized Boutique Page curated with only those products that individual customers are most likely to click on or purchase
Unlock unmatched customer experiences, get started now
Let us show you what's possible with Netcore.