Top European Watchmaker Increases E-Commerce Conversions by 16%

Challenge

• Customers struggled to discover products that were most relevant to their tastes and preferences
• Failure in relevant product discovery increased the drop-off rate on the website and resulted in low conversion rates
• Absence of 1:1 product recommendations to personalize the e-shopping experience and encourage customers to purchase again

Netcore’s Strategy

Netcore’s AI-led product recommendations helped the brand by:

• Providing relevant 1:1 product recommendations on different pages to drive customers towards purchase, with the help of our AI engine, Raman
• Designing & deploying personalized product recommendation widgets – powered by User Affinity models on the Home Page
• Using de-duplicate rules across the website to ensure that the same product wouldn’t be displayed multiple times on a page
• Creating a Personalized Boutique Page curated with only those products that individual customers are most likely to click on or purchase