Chingari's Subscriptions Skyrocket by 21% with Netcore's Product Experience Platform

Key Results

21%

Users buying the subscription

33%

Increase in wallet activation rate

8%

Increase in feature adoption

53%

Increase in referrals

About Company:

With 100+ million Android app installs and billions of videos viewed across the globe, Chingari is the favorite social media app among content creators and users looking for an engaging and entertaining social media experience.

Chingari is currently the fastest-growing social media platform in India, Indonesia, Turkey, and many more countries, which caters to localized content with an ever-growing content library.

Website: https://chingari.io/

Industry: Video-sharing social app

Region: India

Category: Product Experience

Solutions used: Netcore’s no-code Product Experience platform

Challenges:

Low user activation, low engagement, and low adoption of key features

Netcore Cloud’s Strategy:

Implemented strategic nudges across various segments and steps of the app to achieve a substantial number of activation, engagement, and adoption of the Chingari app’s features.

"At Chingari, our commitment to innovation drives us to constantly introduce new features and ensure their successful adoption. Netcore's No-Code Product Experience platform played a pivotal role in achieving this goal. Within a remarkably short time frame of just 20 minutes, we were able to seamlessly deploy nudges. The A/B Testing feature provided valuable insights into the effectiveness of different nudges. It enabled us to refine our strategies and enhance feature adoption. We have seen up to 21% of users buying subscriptions after seeing the nudge."

Kumar Abhishek

Kumar Abhishek, Group Product Manager

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