Axis Max Life Insurance Achieves 93% Call Pickup Rate & 90% Policy Issuance Success with Netcore’s AMP Email Innovation

Business Objective

Axis Max Life Insurance aimed to improve its policy issuance process by overcoming the challenge of reaching customers who were not responding to call center follow-ups. The company needed an alternative communication channel that would:

• Enhance policy issuance rates by addressing pending cases requiring medical tests or documentation.
• Engage customers who were unresponsive to call center outreach.
• Provide a seamless and convenient way for customers to schedule callbacks at their preferred time.
• Improve overall customer experience by eliminating friction in completing policy formalities.

With revenue growth and operational efficiency at stake, Axis Max Life sought an innovative approach to streamline its customer engagement strategy.

This initiative was crucial for Axis Max Life as it directly impacted key business goals by:

• Increasing Policy Issuance Rate
• Enhancing Customer Satisfaction & Trust
• Driving Revenue Growth
• Optimizing Resource Utilization

Solution: Netcore’s AMP-Powered Email Strategy

To address these challenges, Axis Max Life partnered with Netcore Cloud to implement an AMP Email solution, enabling real-time customer interaction directly within emails. The strategy focused on:

• Driving Customer Responsiveness
• Automating Call Center Follow-Ups
• Data-Driven Optimization
• Overcoming Challenges & Optimizing Engagement

Why Axis Max Life Chose Netcore Cloud

Axis Max Life Insurance sought a solution partner with deep expertise in automation, customer engagement, and interactive email innovations. Netcore Cloud was chosen for its:

• Cutting-Edge AMP Email Capabilities
• Advanced Automation & API Integrations
• Strategic Consulting & Execution Support
• Proven Track Record in AI-Driven Engagement