ACT Generates 4,500+ Leads and ₹3.23 Million in Opportunity Revenue with Netcore’s AMP-Powered Email Innovation

ACT Generates 4,500+ Leads and ₹3.23 Million in Opportunity Revenue with Netcore’s AMP-Powered Email Innovation

Results Achieved
4,500+ up
Leads Generated
₹3.23 Mn up
Opportunity Revenue

About ACT

Atria Convergence Technologies Ltd. (ACT) is one of India’s leading fiber broadband service providers, offering high-speed internet to millions of homes and businesses. Founded in 2000 and headquartered in Bengaluru, ACT is known for its reliable connectivity and customer-centric innovation, reflected in its brand philosophy – Feel the Advantage. With a strong digital-first mindset, ACT continually pushes boundaries to enhance user experience and engagement.

Company: ACT (Atria Convergence Technologies Ltd.)

Industry: Telecom / Broadband Services

Location: India

Category: Customer Engagement, Email Marketing, Lead Generation

Solutions Used: AMP Emails

Business Objectives

ACT aimed to elevate its referral marketing performance by:

  1. Reducing user drop-offs during the referral form submission process.
  2. Increasing the volume of high-quality leads generated via email campaigns.
  3. Improving customer engagement with seamless, mobile-optimized experiences.

These goals were directly aligned with ACT’s broader strategic priorities of driving user acquisition, enhancing customer satisfaction, and scaling digital growth.

Solution: Netcore’s AMP-Powered Email Strategy

To solve the challenges of form abandonment and low participation in traditional email-based referrals, ACT partnered with Netcore Cloud to roll out an innovative AMP email campaign.

  1. Interactive Referral Forms in Email
  2. Real-Time Data Integration & Lead Capture
  3. Mobile-First Design & Optimization
  4. Primary Inboxing & Deliverability Excellence
  5. Personalized Messaging & Creative Enhancements

 

Overcoming Challenges

  • User Drop-Offs: Solved with embedded AMP forms, removing the need for multiple steps.
  • Stakeholder Alignment: Initial unfamiliarity with AMP tech among internal teams was addressed through education and hands-on support from Netcore.
  • Execution Speed: Thanks to Netcore’s agile deployment, the campaign launched in Q1 2024 with quick turnaround on creative, testing, and integration.

Impact & Results

  •  4,500+ Leads Generated
    Significant increase compared to previous HTML-based campaigns.
  • ₹3.23 Million in Opportunity Revenue
    Leads captured through AMP emails contributed to tangible business growth.
  • Faster Lead Conversion
    Embedded forms eliminated delays in referral submission and follow-up.
  • Enhanced CX and Engagement
    Users enjoyed a seamless experience without the friction of redirection.

Why ACT Chose Netcore Cloud

ACT selected Netcore for its:

  • Advanced AMP Email Capabilities – Delivering interactivity within inboxes.
  • Inbox Optimization & Deliverability Expertise – Ensuring primary inbox placement to drive engagement.
  • Strategic Consulting & Execution Support – From concept to deployment, Netcore guided design, API integration, creative optimization, and lead tracking setup.
  • Full-Stack Email Innovation – Beyond AMP, ACT benefited from Netcore’s broader email marketing tools, such as journey orchestration, personalization, segmentation, and performance analytics.
Unlock unmatched customer experiences,
get started now
Let us show you what's possible with Netcore.