Actionable Email Strategies for Media/OTT During and Post Lockdown Era

The World is reading, searching, and watching online more today than it did 20 years ago, because of the internet and explosion of mass media and publishing industries. As there is an increased number of usage of streaming media services offered directly to viewers via the internet, these users need to be nurtured with care if they are subscribed to your platform.

Here, we have presented the various ways through which the Media and Over-The-Top (OTT) industry can leverage the power of email to their strengths and use them as an engagement channel to get new subscribers and keep the current ones coming back for more.

In this whitepaper, you will learn:

  • Impact on the media/OTT industry in the COVID scenario
  • Campaign ideas from major media/ OTT brands
  • Communication tips for brands during these tough times
  • Practices to avoid while sending your corona crisis emails
  • Principles for communication post-lockdown period
  • Campaign strategies and ideas post-lockdown period

It is an exploration of how email marketing channels can be leveraged for the Media and OTT industry with the various types of emails you can send to your subscribers' base and increase them many folds!


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