MoneyTap achieves 13X uplift in customer engagement by leveraging Netcore Cloud’s AMP-powered emails

Netcore helped MoneyTap optimize its email marketing strategies to increase user engagement and lead generation.

Bengaluru, April 18, 2023: MoneyTap, India’s most popular app-based personal credit line, & a part of Freo, recently witnessed an astounding 13X uplift in customer engagement with Netcore Cloud’s AMP emails. In addition, the brand saw a massive 63% increase in clicks on the CTA button leading to an increase in engagement.

Freo is India’s first full-stack neobank with products that help customers save better, shop smarter, & borrow flexibly through products like MoneyTap. MoneyTap is the flagship product of Freo that is now present over 16,000 pin codes across the country.

MoneyTap was looking to level up its communication with its prospective customers using its email channel. AMP (Accelerated Mobile Pages) for email refers to a framework through which a brand can embed interactive features like forms, carousels, accordions, real-time data, quizzes, etc. within the email. With its ability to offer a website/app-like experience within the inbox, AMP emails have been gaining immense popularity among brands. AMP emails consistently drive more engagement and conversion than static emails.

Netcore Cloud, a global leader in customer communication, engagement, and retention, guided MoneyTap in leveraging AMP capabilities like gamification and gold load calculator. These were embedded within emails to provide users with an immersive and captive experience inside the inbox. As a result, MoneyTap witnessed a whopping 4000+ interactions in a short period of time.

Speaking about this feat, Hitarth Saini, Head of Marketing, Freo, said, “We, at Freo, are always open to innovations and are the first to adopt them. We were looking to level up our communication with the prospective customer of MoneyTap. Netcore Cloud suggested AMP Emails provide an immersive experience. We have seen remarkable achievements in the click-to-open rates and call-to-action response in our AMP emails and we look forward to chasing more path-breaking innovations with Netcore.”

Adding to this, Ramesh Srinivasan, CEO – India Business at Netcore Cloud said, “Netcore’s AMP emails have made it possible for brands to update emails from external services, ensuring that the email content is always up to date, no matter when the recipient opens it. We’re proud to have helped MoneyTap position itself as the most popular app-based personal line of credit in the entire country. We are confident that our continued guidance will help Freo step into the future of email and witness its revenues significantly increase.”

Today, Netcore Cloud has benefitted 50+ global brands including MakeMyTrip, Truecaller, Freo, and CaratLane, and sent more than a billion AMP emails across 200+ highly successful campaigns.

About Netcore Cloud

Netcore Cloud is a bootstrapped SaaS company that helps B2C brands and marketers create AI-powered new-age customer experiences at every touchpoint of a customer’s journey. Netcore Cloud’s full-stack marketing platform enables highly personalized digital experiences that are easily scalable and provide actionable analytics, real-time reporting, and quick-to-implement solutions across channels. Brands using Netcore Cloud can have a unified view of their customers and optimize user experience.

Headquartered in Mumbai, India, with 11 offices across the USA, Singapore, Malaysia, Nigeria, Indonesia, UAE, UK, and Germany, Netcore Cloud serves over 6500 customers across the globe. It delivers over 20 billion emails a month, and tracks upwards of 120 trillion marketing events every year. Netcore Cloud is a trusted partner across industries with some of the most respected brands like MaxLife Insurance, ICICI Bank, Standard Chartered, Flipkart, Myntra, Miss Amara, Airtel, Disney+Hotstar, Canon, Puma, Tobi, EaseMyTrip, PizzaHut, and McDonalds.

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About Freo & MoneyTap

Freo is a leading consumer neobank in India that is designed to serve the banking needs of millennials and middle class. For many of its offerings, the company has partnered with banks and financial partners to bring new solutions to its consumers. It is one of the fastest-growing consumer neobanks today, with a highly capital-efficient operation and robust business model. Freo’s vision is to bring consumers freedom from non-digital and painful experiences and provide simple, intuitive, and safe ways for people to access credit, manage their spends and save money through their smartphones. For more information, visit:

MoneyTap is India’s first app-based credit line offered in partnership with banks and NBFCs as part of Freo’s neo-banking product suite. Present in 40+ cities, MoneyTap caters to the credit needs of middle-class customers in India and provides small-medium cash loans, credit on mobile, and flexible EMIs.

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