Chumbak achieves an 18% increase in Revenue using Netcore Cloud’s Customer Engagement and Personalization suite

Netcore Cloud contributed 15% to the total revenues of Chumbak following the first 90-days of the integration

Lifestyle retailer & start-up, Chumbak recently witnessed an astounding 18% increase in the average products added to the cart by consumers and, followed by a 15% additional increase in their total revenues after onboarding Consumer Engagement expert Netcore Cloud’s Personalization Suite.

Bangalore-based Chumbak has been renowned for vibrant and modern aesthetic designs. While the company has 50+ stores pan-India, where they retail over 100 categories, digital has been a major focus for the brand since its inception. The availability of a wide range of products in their catalog often made relevant product discovery a challenge. Towards creating a delightful journey for every consumer on the website, Chumbak decided to personalize with Netcore Cloud’s AI-powered product recommendation engine.

Backed by its AI engine and widgets deployed across the customer journey, Netcore Cloud’s suite made it possible to understand customers in real-time and show them personalized product recommendations based on what is most likely to be bought. Furthermore, to ensure customers on the verge of exiting the website also remain engaged, personalized recommendations were sent in the form of exit-intent popups.

Within the first 90 days, the brand saw a 13% increase in total purchases and an 18% increase in click-through rate on the products listing page. All of these largely have contributed to Chumbak’s sales & overall revenue.

Commenting on this feat, Ramesh Srinivasan, CEO – India Business at Netcore Cloud said, “Our personalization suite ensures maximum relevance on product recommendations shared to each customer. This naturally increases the chances of clicks or purchases, benefiting the brand tremendously. We are extremely delighted that our collaboration with Chumbak has helped the brand create more engaging and immersive experiences for its customers.”

Mudit Tiwari, General Manager ECOM & Tech, Chumbak said, “Netcore Cloud’s Omnichannel Customer Engagement and AI-powered Personalization solution has helped us deliver personalized shopping experiences across our website for our customers. By implementing product recommendation widgets on the Home page, PDP and PLP, we can now recommend the right products at the right time to provide a personalized product experience.”

Netcore’s Personalization suite has been seeing growing popularity among leading brands in the last few years. Major brands, including Jack & Jones, Crocs, ONLY, Vero Moda, Woodland, and William Penn, have been actively using this platform and benefit from it.

About Netcore Cloud: Netcore Cloud is a bootstrapped SaaS company that helps B2C brands and marketers create AI-powered new-age customer experiences at every touchpoint of a customer’s journey. Netcore Cloud’s full-stack marketing platform enables highly personalized digital experiences that are easily scalable and provides actionable analytics, real-time reporting, and quick-to-implement solutions across channels. Brands using Netcore Cloud can have a unified view of their customers and optimize their user experience.

Headquartered in Mumbai, India, with 11 offices across the USA, Singapore, Malaysia, Nigeria, Indonesia, UAE, UK, and Germany, Netcore Cloud serves over 6500 customers across the globe. It delivers over 20 billion emails a month and tracks upwards of 120 trillion marketing events every year. Netcore Cloud is a trusted partner across industries with some of the most respected brands like MaxLife Insurance, ICICI Bank, Standard Chartered, Flipkart, Myntra, Miss Amara, Airtel, Disney Hotstar, Canon, Puma, Tobi, EaseMyTrip, PizzaHut and McDonald’s. For more information, visit

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