Resources

EP #28 How unusual email strategies opened new avenues of re-growth during the WFH period for Shine, India’s leading job portal

About this Podcast

In today’s special episode of the “For The Love Of Emails” podcast, we feature Raman Choudhary, an ambitious business savvy marketing genius with 11 years of expertise. He has previously worked with brands like Naukri, Sulekha, Jeevansathi, and many more, and in his present position as general manager of Hindustan Times, he oversees shine, which is their B2B and B2C business job board. Along with our very own host Tanishq Juneja, global product marketing head, the ‘Email-guy’ at Netcore and co-founder of Pepipost.

Quick snapshot
In this podcast, they discussed
How email marketing has helped shine during the pandemic.
The drastic change in user behavior and how emails play a vital role in it.
Top strategies that were implemented to revive the overall business during the lockdown.
How the Netcore team has helped Shine achieve their email marketing goals and stirred them in the right direction.
How other channels are complementing emails and what does that look like.
Some of shine.com's leading best practices for email marketing
Episode Transcripts

 

Intro (00:06):  

 

You’re listening to the“For The Love Of Emails” podcast, powered by Netcore, a weekly show dedicated to helping email marketers, marketing enthusiasts, and professionals of all walks, engage, grow, and retain customers through reliable, smart, and effective email communication and engagement. Discover actionable ways to increase ROI and deliver value through email innovations, personalization, optimization, email deliverability, and email campaigns. No fluff, tune in to hear best practices and tactical solutions from the best thought leaders and practitioners master your email communication now.

 

Tanishq Juneja (00:42):

Hello everyone and welcome to another episode of the“For The Love Of Emails” podcast, powered by Netcore. I’m your host Tanishq Juneja, global product marketing head at Netcore and co-founder of Pepipost. I have a very special guest today. He has 11 years of experience, an ambitious business-savvy marketing wizard. He has previously worked with brands, such as Naukri, Sulekha, Jeevansathi, and many others, in his current position as general manager of Hindustan times he oversees shine, which is their job board, B2B and B2C marketing. Google has released some of its case studies during its tenure at Naukri and Sulekha, by the way, shine is one of the largest job boards in India. Ladies and gentlemen, put your hands together for Raman Choudhary, welcome Raman, It is exciting and good to have you here.

Raman Choudhary (01:33):

Thank you so much, Tanishq. It is always a pleasure talking to you.

Tanishq Juneja (01:38):

So Raman we’ll absolutely get into it, I know your time is precious, so we’ll absolutely get into the crisp discussion of what we want to talk about today. So, tell us what unique thing are you doing in the marketplace?

Raman Choudhary (01:52):

Okay, so probably I’ll start with the learning business, which used to be a side business earlier, but with this pandemic coming in, we saw a lot of traction, and a lot of people started up-skilling since we know that there was kind of job trimming happened in the market, a lot of companies went down, they stopped spending and they stopped getting business out of the market. So, that was the time when we saw a lot of people learning, trying to learn new things. And that is where this up-skilling thing came up and our shine learning business actually started covering up for the gap we started to see through our core recruitment business.

Tanishq Juneja (02:32):

Wow, in fact, learning has been becoming a central focus for a lot of organizations, right. While the business was at a standstill, many businesses or many enterprises focus their employees on ongoing and learning new things and learning new skill sets. I think these two years, I’m sure that learning was at an all-time high.

Raman Choudhary (02:53):

That’s right. And think of this scenario wherein we are into the recruitment business, we get almost twenty thousand plus users restored daily. Right. We are ready with a huge data set and all we need to do is just go out and sell it to them, to reach out, to tell them what and how exactly this can help them out with their current job search.

Tanishq Juneja (03:14):

Awesome. Amazing. So there is a drastic change in the user behavior. You know, the last two years have obviously, a pandemic that has changed the way people buy from us or the way people interact with our messages and content. How has shine transformed its business? Right. I’m sure the job board business has gone through turmoil as well. So what was it like, how did you transform your business, and how email has played an important role here?

Raman Choudhary (03:39):

All right. So there are two things like I said, learning is the cherry on the cake wherein we were getting a lot of organic traction and we started leveraging it. And obviously, when the pandemic just hit us, we started to reduce our marketing interactions, not only we but most of the marketing companies, right? So the idea was to minimize the revenue impact and increase the overall revenue. And we knew the fact that all recruitment businesses were down in the market, we were hit almost 70 to 80%, so you can think of the kind of revenue dip we might have had then. Right. We saw this new upcoming marketing opportunity for us.

Raman Choudhary (04:26):

And we started reaching out to people, ever registered on Shine. I would say that number is beyond four and a half Crore now, and that is the kind of database we started catering all these courses too, the learning courses like data science, GSD, analytics, which has been in the market for the last two, three years now. And we all are seeing the kind of movement happening in the data science domain, right? So obviously we started to leverage that, that’s the first point, the second point was, and this is a very interesting fact that at least 40 – 50% of the job market, they are very comfortable with their jobs, and they have never tried to move, get out of their comfort zone and go out and get into an interview to face a new company to work with because they are so comfortable.

Raman Choudhary (05:18):

I mean, it could be any of us, right? What happened was people got so used to these video calls and online interaction that people who were inactive in our database for the last five, six years now, started to become active, and that the paradigm shift was an opportunity for us. All we needed to do was use email and tell them that hey, in case you have lost your job, please come back to our website and we have got new recruiters for you. Even if you haven’t lost your job, you are comfortable, you know what it is like interacting with people online, right. And that has become a new day-to-day life now, right? So there’s no need to come out of your comfort zone, just be who you are and get a new job. And this entire scenario has changed the kind of interaction people are doing with job portals and for portals like us with such a huge database.

Raman Choudhary (06:18):

There was a good sample of inactive customers, so we started reaching out. And, you know, even with the overall cost reduction from a marketing email, being the cheapest channel and the most effective channel, right. We started getting all these customers back on our portal and trust me, it never impacted our overall database.

Tanishq Juneja (06:41):

I love the sentiment that email is the most effective channel.

Raman Choudhary (06:48):

And honestly, email is the most beautiful channel I would say. I don’t call email as just another channel. I treat this as a remarketing channel, the most cost-effective remarketing channel, right. For me, email is beyond open and click rate.

Tanishq Juneja (07:05):

Yeah, lovely. So this is very interesting. For a lot of people who did not shift jobs during these two years, there’s a behavioral change. There was a paradigm shift in them becoming more active. So, obviously as job boards, you have active users who are looking for jobs, and then some passive users are not looking for it. So, how did you cater to both? I mean, I would like to go a little deeper here, you know, what marketing strategies work to cater to people who suddenly became very active, and then I’m sure there’s still a chunk of data that isn’t particularly active, but it motivates you to ask, “How can I go deeper and also wake that chunk up so that they come out of their inactivity?” If so many people have become active, how can I go deeper and also wake that chunk up?

Raman Choudhary (07:49):

Okay. So as you know, we are all internet companies nowadays, we are very much relying upon data science and the data coming out of analytics now, right? The moment we started to see such movement in the market, we started targeting these people and we started calling them back on our websites. And the moment they started updating their details, like their current designation, their current skills, their current job details, and the kind of work they’re doing along with their experience, CDC, etc. We started to, you know, this is a regular email marketing based marketing that we do with the help of Netcore team, that we create a churn of jobs or set of jobs for each of these users on the basis that we do profiling. And we send the right set of jobs to the right set of users. And when we marry the job data, along with their updated designation, what they’re doing currently, right then that becomes the beauty of the job portal, right? People find these jobs to be highly relevant to what they’re doing currently and they feel like applying to such jobs.

Raman Choudhary (08:59):

So with email coming in, it is very easy to send out some 10, 15 jobs in a go and ask people to apply for these jobs. Being cost-effective, getting more and more applicants to such jobs. The recruiters are happy because they started to get more experienced people also just because they suddenly woke up from their dream and they saw that there are so many jobs in the market. Right. And so, they are also happy that they are getting to see new jobs and they’re going to get a search designation hike, CTC hike, etc, right? So, this entire vicious cycle, the 360-degree cycle has changed the perception of the entire job market. And a lot of people, as I said, are in a comfort zone, that percentage is now down by at least 50, 60%.

Tanishq Juneja (09:57):

Sure. So Raman is there, an increase in conversion rate or you know, for in the job market, which you are seeing, is there an increase in acceptance since more companies are comfortable that you can work from home and you can work from anywhere. So earlier, you know, people would only search as the company would only search for people who are in a specific location. So do you see that there is a shift from both ends, the companies are also comfortable and the guys looking for jobs are also now comfortable and looking out?

Raman Choudhary (10:30):

That’s right Tanishq, so what is happening is since this work from home has become the new norm in the market, right? So we have seen a lot of the traffic coming in from such keywords, like “work from home”, you know “get jobs near you” so if I take an example, a lot of people, people like me, travel daily from Noida to Gurgaon. Right. But now we are in a zone where we don’t want to move out of our seats. Right. So people have started searching for jobs near me, work from home, such kinds of things. And, obviously, you don’t have to go to the office now because still, 70- 80% of the companies allow their employees to work from home, and that is where this entire scenario is changing even the consultancy or the, or the firms, they are happy to give the work from home because they are also sort of saving a lot of costs, right? like sitting costs, a lot of infrastructure costs, a lot of companies, they provide the cabs and perks like that, right? So they are also saving. People are happy because they get to work from home, they don’t have to go out. And, there was a quick survey we did, and we saw that employee satisfaction has increased. And even, even the employers, they are getting to see that people are working even more and the dedication has improved by a good extent.

Tanishq Juneja (12:00):

Wow. Interesting. Did you try any email, conceptual email on some of these users who are either have gone active right now, or they’re still in that mode where they are updating something on their profile, but not active. So did you try any specific campaign which worked or made a difference?

Raman Choudhary (12:23):

Yeah. So I’ll tell you one interesting campaign that we did with the help of the Netcore team. So we started sending out emails telling people that they don’t have to go out of their home to get a new job now, that’s one. And the second thing was we started telling them that even if you haven’t got a raise in the last one year, it is time for you to get a new job because we all know the kind of startups that have grown in the last one and a half years. And that is what started getting more and more people on board, right. People actually love the concept that okay I’m working from home. I’m not getting any raises. Right. It’s okay. I haven’t lost my job because the kind of work I’m doing is good. My company’s doing well but I still deserve a hike. Right. And that is where again, going back to my original concept, the people in the comfort zone, they also started to move out of their comfort zone and they have started switching,

Tanishq Juneja (13:31):

Wow, I think this whole point of offering jobs right at their comfort zone, which is working from home has sort of materialized as a theme for you all.

Raman Choudhary (13:42):

That’s right!

Tanishq Juneja (13:44):

Okay. So see, I know you love emails. And so do I, and that’s what connected us all along. So how do other channels play an important role? You know, how email is there, but then other channels are complimenting it within. I know that you are experiencing how you handled multi-channel marketing back in the day. So tell me how today you are complementing email with other channels and what does it look like?

Raman Choudhary (14:10):

Great. So this is the best part of this podcast, I would say. So, I mean, this is a very interesting thing. So over time what has happened is people spend a lot of money across, you know, paid channels, like Facebook ads, Google ads right. And everything is in and around goal conversions. As you know, we put a pixel and then we wait for people to convert. We do CPA, CPC, mostly it is CPA now for most Marketers like me but we forget one thing that in the entire process, what are the one or two things that we need from channels like Facebook, Google ads, and Twitter or LinkedIn, whatever it is, the most expensive one, right? Because you end up paying a lot to these ad channels.  What is happening is, so if I talk about shine, we have a registration form of four pages, wherein, we ask for your personal details, number one, number two, your professional details, then your educational details, and then your resume and the skills that you might have. So this is the entire construct of our restriction. Now, there was a time when we used to place a conversion pixel at the end of the fourth page.

Raman Choudhary (15:27):

And let’s say we were getting a hundred rupees of CPA. A blended CPA, I’m talking about later on we realized that what exactly do we need out of these people through these particular channels, right? Because these channels are meant to acquire a new set of customers, right. And, for shine, the registration page starts with an email and phone number. And that is where the entire Netcore team comes into the picture. Right. So, because once I have their basic email ID and phone number, there are multiple ways to reach them out. So do I need to optimize this till page four or page three or page two? Probably not. Right. Because I also know that if a hundred people are coming to that page, there will be at least six, seven people who are going to complete the journey on its own, without me putting in a pixel and asking Google, to make sure that I get such user flows.

Raman Choudhary (16:26):

Right. or get such users into my funnel? So I reduce my pixel placement you know page to page two, just P2, instead of P4. Immediately my cost per acquisition went down by 50%, right? Now, what happened was I had their basic details and that is all we need to do email marketing right? And then we started sending them a real-time email telling them that they have left an incomplete registration, profile the moment they complete it out, they will start getting the recruiter calls, the other you know, learning and other churns that we have, the data we have, we can suggest them, the kind of skills they need to upgrade their job or to get a job quickly. Right. That worked beautifully. Our blended CPA actually went down by roughly 50 – 55%.

Tanishq Juneja (17:27):

Wow. That’s amazing.

Raman Choudhary (17:29):

Yeah. And then with the help of the Netcore team, we started doing drip marketing, which is, after the first set of communication, which went through emailer, right. The follow-up communication went through the help of SMS. So we try to keep the communication intact because people should know that they have seen this particular communication earlier right?

Tanishq Juneja (17:56):

So they can pitch the whole story as they can connect

Raman Choudhary (17:56):

Exactly! Just for the brand to reconnect or recall, whatever you say. And there, we saw another set of conversions right? Then think of the money I would have saved through the entire process. And hence, I tell you that for me, email is not only about the open rate or CPR. Email is about understanding the user behavior, understanding what kind of content they want to see. Right. I’ll tell you one interesting fact. The moment I get a text or I get an email, right. I always notice the kind of subject lines I’m attracted to or the kind of SMS I try to open because if I’m trying to open those SMSs. People, let’s say 10 or 20% of people like me, would also want to open such emails or such SMSs right. And then I replicate the same strategy for my own campaigns. For some people, this might look like a basic day-to-day task. But for me, there’s a lot of data connected to this, right?

Tanishq Juneja (19:01):

No, that’s interesting. I have never seen a use case like this, where someone is using email for remarketing and, what amazes me is what you did from P4 to P2 the way you brought down your conversion cost. So you have the basic details, and then you use email as engagement, medium SMS, as an engagement medium to stitch the profile further. And I’m sure that while your CPAs went down, even your overall completion of profile would be the same or better than what you were doing earlier. This is absolutely thrilling. I mean, I’ve never seen a use case like this, and this is Roman, thank you so much for sharing the use cases. Very interesting.

Raman Choudhary (19:45):

In fact, I always tell my team to stop donating their money to other channels. When, you know, you can optimize this entire process of conversion.

Tanishq Juneja (19:57):

Right, right! This is amazing learning for a lot of listeners to this podcast. So tell me how overall email has led to more retention, more conversion, more growth for shine, right? So obviously we have discussed some remarketing campaigns and some exciting tips you have been doing and some revival strategies. How do you now look at email for your overall growth or your overall retention or your overall conversion? Where does that lie?

Raman Choudhary (20:25):

Okay, so like I said that email has become a very crucial part of our business, right? And we, when we saw a dip in our overall recruitment business, and the moment we started focusing more on shine learning, even then, we started focusing on emailers first. Why, because we already have a good amount of data set with us, all we had to do was to reach out to these people and tell them what exactly they can get out of the e-learning courses that we have with us.

Raman Choudhary (20:55):

Right. And obviously, we all know the kind of cost per acquisition cost per lead we can have from emailers and that too at a point in time where the business was struggling with the revenue, with the daily sales numbers, as it worked well, we saved money and whatever money we had now, the entire money was focused towards this particular niche initiative. And obviously, some of it was the result of our regular database growth and all. It worked well that let’s not the market for at least our e-learning business, let’s remarket. Right. And that is the strategy we started following. In addition to that, we also did a lot of you know, on website activity,  notification and all wherein, we started focusing more on active customers, people who are regularly visiting our sites, applying to a job, registering, creating a job alert and, and doing 10 other things, browsing our courses, and all, since they were in a log-in mode, we started sending them a push notification, telling them that, what exactly are they supposed to do one on our website that can benefit them, right.

Raman Choudhary (22:15):

Either to get a new job or to upskill their current, you know, learnings that they might have. So this is how this push notification, again, multiplied with the emailers, right? Because the moment this push notification goes out, people start to follow the course of action that you tell them. And the moment they complete the action, you know, what is the next communication that needs to be sent out to these people? Right. Email marketing comes into the picture. And that, again, because this is a very highly relevant thing. The contextual thing email works beautifully for us. Right. A lot of user traction, a lot of experienced people coming in, we saw, people from designation or roles like the analytics soft digital marketing, brand marketing. So this worked really well for us.

Tanishq Juneja (23:14):

So all the people who were coming to do a specific course, I mean, obviously since the job board thing was a little note in the place, you were focusing on learning, etc. And then people came to learn on shine, then I’m sure it was easier for you all to promote the new job opportunities which they could jump onto or cross-sell a lot of other things right?

Raman Choudhary (23:38):

That’s right. So yeah, learning was one part of it. And second thing was, we all knew the kind of startups they bought into the market, right. But with the less or high amount of funding, there are a lot of startups and they also wanted to hire people. And obviously, they start with the people from the analytics, tech, and marketing family, right. And this entire churn has allowed us to get these users on board for the first time, or at least get them reactivated on our website. Right. And we just married these two data that is the new market demand and what is the data that we have currently, right. To what extent can we fulfill the market needs?

Tanishq Juneja (24:30):

So there’s a lot of transformation, which has happened, not just in jobs, but throughout the industry. If you see travel, If you see hospitality and a lot of industries have transformed some apps which were just travel apps, they have become super app. They have started doing a lot more. So how did you all revive your business? So I know we have touched upon learnings, but overall, you know, what do you want to share your top three things you did to revive the overall business? Not just learning, but also the job board thinks about how it happened. Like, I think our listeners will be very excited to hear that.

Raman Choudhary (25:07):

Sure. So what happens is whenever you try to create an annual operational plan, you have the basic strategy in place based on previous findings of previous years, learning right. With this pandemic coming in, the entire scenario changed right. People who are hiring big time just stopped abruptly. And then some companies grew up in the market recently, and they came up with their new set of mandates. Right, so now there were two ways to go about it. Number one, to reactivate these people or to get them onboarded, right. Getting them onboarded is always an easier task because the more money you spend, the more candidates that you get. Right. But getting them re onboarded is the task for us.

Raman Choudhary (25:53):

Why? Because people want to see something new for themselves, be it any other job portal, they all have a job for them, right? Now, what extra can we get? And that is where the analytics came into the picture. Where we started creating, we started doing a user profiling wherein we started recommending the kind of courses that they might need based on the previous, reported activities they have. Right. And like I said, data analytics and digital marketing are like hot selling cakes for us. Right. And we primarily focused on these sets of users. And we started telling them that if you come on board, then obviously we introduced a couple of offers and it’s a win-win situation because they get to learn new things with some offers and discounts and we also have recruiters waiting for them to come on board and so that they can hire them. Right. So again, we just try to fulfill both the things, for candidates, for recruiters, and ultimately their business wins.

Tanishq Juneja (27:00):

Right, Awesome. Awesome. So, amazing Raman we’re almost reaching the end of our discussion. So I would like you’re talking about, you know, some of the best practices you follow on, you know, creating subject lines, etc. In fact, I remember back in the days I would do testing of the subject line as marketers. We spend very little time on subject lines. We spend a lot of time on our email content, our concepts, etc. Subject lines either we tend to copy, or we tend to sort of spend maybe a few minutes and say, okay, this will work. Now let’s go ahead and do it. So I remember, and I used to advise also that we should do all way testing, show it to four or five people around you and see if it works for them.

Tanishq Juneja (27:41):

Did it ping them or did it ring the bell with them? And then you can obviously choose the best ones and do split AB. I really liked the idea of, you know, you looking at something in the way it excites you, can it excite a bucket, which is exactly like the kind of people who are you kind of people in their bucket. So what are some of the best practices, which you would like to share with the people today?

Raman Choudhary (28:06):

So yeah, as you said, subject lines are the most important thing, but people focus more on status. So think of a cone, the cone has a broader part, let’s consider that as the subject line. And this smaller part is creative, right? The more people that are going to flow into your funnel, the higher the chances that they are going to click on your email.

Raman Choudhary (28:32):

Right? So that’s how we treat the right subject lines is the primary key for us. And we focused on it big time, right? Like I said, not only me but my team, also focus on every minute detail every minute behavior that they themselves are doing on their phone across emailers, across the website, what kind of content they are liking, what kind of subject lines or the headers that they click most. Right. And we just try to incorporate that in our emailers. Right. That’s one. Now the personalization, obviously we all know it is very important, but to what extent, right. I will give you our example. So there are multiple people on a website from different functional areas, different roles, and all right. We need to personalize but understand their sentiments. So if I talk about a job change, right? A software guy, they are really bored of their returning jobs, right. Where it comes to brand managers, they want to get into companies that are spending more on their marketing. And they always prefer a startup, a lot of funding because they know that is where they will get to learn more. Whereas if it comes to a sales team, they want to get associated with a big brand because selling it out is not going to be a task for them as compared to an SME or startup company right?

Raman Choudhary (29:56):

If I take BPO, KPO for example these people, their focus is always getting more and more salary. Right. So all of these segments have a different set of priorities, right? Salary is one part, but not for all of them. Yes, for BPO, KPO, it is a big part for people in manufacturing, salary plays a big role, but for a brand manager, probably not for a product manager, they probably know they want to work with a good pack, right. With the reach of audiences. Right. And that is what we need to incorporate in our emailers. Right. And, trust me with the help of the Netcore team, one thing that I have learned is the emailer should get into the inbox, not into promotional inboxes, but inbox, timely inboxes. Right? And that is where you get the open rate and CTR. Now you won’t have to have, you know, a very fancy meal to show them how pretty you are and all people, all they care about is the content out there, right?

Tanishq Juneja (30:58):

Right.

Raman Choudhary (30:59):

Go out prepared with the crisp content that people love to read. And they can read in a book, right? If you really are going to write one entire paragraph in our content, just because we know the email looks really beautiful, that is not how it works. Right. Sure. Everything has to be user-centric. And I actually know thank you, you, and your entire team for helping us out with the kind of strategies we are following today. We haven’t built out email strategies for over a month or a year, we have been doing it for quite some time now. And we are sustaining, we are sustaining our open rates, click rates, and the traffic that we get out of it. And we all know how tough it is to, you know, attract inactive customers. Because if they stop interacting with your emails, Google is going to penalize you. You will be thrown out of the inboxes and you’ll be sent to the spam, or at least you will be shifted to the promotional inbox. And that is where the Netcore team has helped us. A big thanks go to you and your team for that.

Tanishq Juneja (32:11):

Thank you, Raman, I think I’m very humbled and there’s huge gratitude for what you all are doing. Since you are an amazing marketing leader, you have done some amazing stuff. And, you know, we are very thankful that you accept our strategies, accept the ideas, and there’s a lot of curiosity in you and your team. And hence, we can do some good work together. And I think there is more stuff to come.

Raman Choudhary (32:36):

Yes, for sure. So we are working on a few other strategies also, and probably in the future, we will get to discuss that as well I believe.

Tanishq Juneja (32:45):

Awesome! So I love the personalization thought, which you said although we are at the end of our segment, I want to get deeper into this a little bit so that it’s a very important segment. So your list is absolutely huge, right. How do you segment, since you said that, you know, you personalize your content a lot, and I think the personalization, which you just spoke off is an epitome or is an example of how much deeper you go. So then tell our users, are there some best practices you follow for lists or for the kind of segments you build it on?

Raman Choudhary (33:24):

Yeah. So to answer that, I think there are two pillars of it. Number one, the Netcore team, coming back and telling us these sweet spots out there for us. And then our data science team who are helping us, in integrating this entire email thing with the backend data behavior we have from users. Right. And that is where we start to customize our emailers. Obviously, the database is big and it takes a whole lot of effort to customize and send it out. Right. But then we have got two really good teams to help us be Netcore team and our data science team, where obviously we start, see Rome wasn’t built in a day, right? So we started with you know, taking small steps. We started to get to the sweet spots to the segment that covers at least 50 – 60% of the market. And gradually we keep on, you know, progressing towards that part. And then now is the time wherein customization is a hundred percent automated and we get to see interaction out of it.

Tanishq Juneja (34:28):

Lovely, lovely. So guys that is what you do as segments when you have such a large list. And I’m sure this is what you have to expect. A lot of data science, a lot of sweet spots, a lot of prediction, and predictability need to be put in when you’re handling such a large user base.

Tanishq Juneja (34:48):

Raman, Thank you so much, this is a very exciting episode. I’m really looking forward to listening to it myself again, for the kind of wisdom you have shared with us in case there is one thing you would like to share to all the email marketers, people who plan their email strategy out there in case there is just one advice you would want them to inculcate in their email program, what that would be.

Raman Choudhary (35:11):

So there’s one thing that I want to tell your listeners: don’t read the mail from your point of view, understand the user’s point of view, and then start creating a strategy based upon it. The moment you will get to know the user. It will become very easy for you to market because as a marketer, that should be the primary goal that we need to learn our users, we need to understand how exactly they behave the moment you get to learn it, marketing will become very easy for you.

Tanishq Juneja (35:45):

Wow. Lovely. In fact, that’s my favorite line. Now don’t send what I want to send, send what they want to hear from you. So that is how the transformation has happened. Thank you, Raman. Thank you for being on this episode, we really loved all the wisdom shared, please tell our listeners how they can get in touch with you if they want some help,

Raman Choudhary (36:07):

Yes sure Tanishq, either they can reach out to my LinkedIn ID. I have my email ID – [email protected] So in case, you guys want to reach out to me, I’ll be happy to share more of my experiences with you.

Tanishq Juneja (36:21):

Amazing! Thank you, Raman. We hope this episode helps our listeners to look at how they can segment huge data, how they can plan some of the revival strategies, how they can transform or with the shifting user behavior, and much more. So please check out netcorecloud.com to learn more about our AI-powered email program, email campaign, and transactional email delivery. Please, don’t forget to subscribe to the“For The Love Of Emails” podcast, we are available on Spotify, iTunes, and Google Play. Everyone stay safe. Healthy. Thank you Raman once again. Thank you to our listeners. We’ll be back again with another episode with another marketing resort very soon. Thank you. Take care.

Raman Choudhary (37:01):

Thank you so much Tanishq.

 

Outro (37:02):

You’ve been listening to for the love of emails, podcast powered by Netcore, hit subscribe in your favorite podcast player to make sure you never miss an episode to learn more about effective email communications and engagement through AI-powered email solutions, visit netcorecloud.com the only global email engagement leader, delivering marketing ROI and value to 20 plus global unicorns and 5,000 plus brands for over two decades.

 

Unlock unmatched customer experiences, get started now
Let us show you what's possible with Netcore.