

As smartphones continue to penetrate into smaller towns, users are depending on mobile apps for all their needs. From shopping online to completing payments on digital platforms, everything’s done at ease on mobiles. So much so that users have even started maintaining their ledgers on mobile apps. The beauty of this is it’s very easy to track and offers many more benefits than doing it in primitive ways.
Khatabook enables micro, small and medium merchants to track business transactions securely. It also offers features such as online payment collection through UPI and QR, sending periodic reminders to creditors via messages and report generation. Founded in October 2018, Khatabook has become India’s leading business management app for MSMEs with over 20M downloads in a remarkably short period of time.
We caught up with Damini Mishra, Senior Product Manager at Khatabook to get an understanding of how they are scaling customer acquisition, engagement and retention by delivering delightful mobile app experiences.
Damini also shared her thoughts on:
Tune in to this episode to understand how Khatabook has created different user segments and engaged with each of them differently to build and retain a loyal customer base.