COVID-19 Series | EP #5: There is Opportunity in Disruption and Email is the Key

COVID-19 Series | EP #5: There is Opportunity in Disruption and Email is the Key

About this Podcast


Everyone has been homebound since March, and all the rules have changed. Despite the initial fumbling approach that irritated consumers, Email is the front line for brands, and recent data support its validity is stronger than ever.

As people reemerge into the world, do you understand what their new needs are?

Will you customize your email campaigns to speak to your customers where they are?

Will you recognize the opportunities as well as the challenges?

Chad White, Head of Research at Oracle CX Marketing Consulting sits down with Dennis Dayman to share some fresh data as we rethink the launching pad for your post-Covid email campaigns.

Guest Intro: Chad S. White is the author of “Email Marketing Rules” and more than 3,000 posts and articles about email marketing trends and best practices. He has served as lead email marketing researcher at four of the largest email service providers—Oracle, Responsys, Salesforce, and ExactTarget—as well as at Litmus and the Direct Marketing Association. Chad was named the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year.

They discuss:

  • How to use recent email data stats to develop your email marketing
  • What the reemergence of society forces marketers to consider
  • How important personalization is in a post Covid world
  • The value in keeping up with your analytics now more than ever

Find this interview and many more by subscribing to The Email Unplugged Podcast, powered by Netcore, on Apple Podcasts, on Spotify, or on our website


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