What is a good cart abandonment rate?

Rates vary by industry but 60-70% is typical. Lower than 50% is considered strong.

Do cart recovery emails work?

Yes, especially when personalized with product reminders and discounts.

Cart Abandonment

Cart abandonment occurs when a customer adds items to their shopping cart but exits the site without completing the purchase. It’s a major source of lost revenue in ecommerce.

How is Cart Abandonment Rate Calculated?
Formula:
Cart Abandonment Rate = [(Total Carts – Completed Purchases) / Total Carts] × 100

Example Calculation:
If 1,000 carts are created but only 300 purchases are completed:
Cart Abandonment Rate = [(1,000 – 300) / 1,000] × 100 = 70%

Why Does Cart Abandonment Matter?

Indicates friction in checkout process
Opportunity to recover lost revenue
Signals user hesitation or poor UX

Common Causes of Cart Abandonment:

Unexpected shipping costs
Complicated checkout process
Lack of payment options
No guest checkout
Site speed issues

How to Reduce Cart Abandonment:

Offer free or transparent shipping
Simplify checkout steps
Add exit-intent popups with incentives
Trigger cart recovery emails and WhatsApp reminders
Provide live chat or support during checkout

FAQs:

What is a good cart abandonment rate?
Rates vary by industry but 60-70% is typical. Lower than 50% is considered strong.
Do cart recovery emails work?
Yes, especially when personalized with product reminders and discounts.

Take Action
Recover abandoned carts using automation and real-time triggers with Netcore Cloud’s Ecommerce Marketing Platform.