Affinity Segmentation groups users based on shared interests, behaviors, or product affinities, allowing marketers to create more relevant and engaging campaigns.
Example:
Users frequently browsing beauty and skincare categories are grouped into a “Beauty Enthusiasts” segment.
Why Does Affinity Segmentation Matter?
- Enables niche targeting and better personalization
- Drives engagement with relevant content and offers
- Helps build micro-audiences for conversion optimization
Common Affinity Triggers:
- Product views and wishlists
- Content categories consumed
- Ad or offer clicks within a theme
- Recurring search patterns
How to Leverage Affinity Segmentation:
- Identify category-based behaviors
- Map intent clusters over time
- Send thematic offers to affinity cohorts
- Refine messaging by user preferences
FAQs:
What is the difference between affinity and demographic segmentation?
Affinity is behavior-based, while demographic is attribute-based.
How is affinity segmentation measured?
Using frequency and recency of engagement with content or products.
Is affinity segmentation static or dynamic?
Dynamic—users may move between affinity groups based on new behavior.
Can affinity segments be combined with other targeting filters?
Yes, they can be layered with geo, device, or CLTV data for deeper targeting.
Take Action
Segment customers by behavior and interest using Netcore Cloud’s Customer Engagement Platform.
