Glossary
Your one-stop guide to essential marketing and customer engagement terms—clear and concise.
A
A/B Testing Meaning
A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, or campaign…
Read More →App Engagement Meaning
App engagement refers to how actively users interact with an application over time. For example, frequent logins, completed actions, or…
Read More →Average Open Rate Meaning
Average open rate is the percentage of recipients who open an email campaign. It is calculated by dividing the number…
Read More →B
Behavioral Analytics Meaning
Behavioral analytics involves studying user actions, such as clicks, navigation paths, or purchase behavior, to gain insights into their preferences…
Read More →C
Cart Abandonment Meaning
Cart abandonment occurs when customers add products to their cart but leave without completing the purchase. For example, a user…
Read More →Churn Rate Meaning
Churn rate means measuring the rate at which customers or subscribers stop doing business with a company over a specific…
Read More →Cohort Analysis Meaning
Cohort analysis is a method of segmenting data into groups, or cohorts, that share common characteristics or experiences within a…
Read More →Conversion Funnel Meaning
A conversion funnel represents the steps a user takes from initial interaction with a brand to completing a desired action,…
Read More →Customer Acquisition Cost (CAC) Meaning
Customer Acquisition Cost (CAC) is the expense a company incurs to gain a new customer56. It encompasses all costs associated…
Read More →Customer Lifetime Value (CLTV) Meaning
Customer Lifetime Value (CLV or CLTV) is a metric that estimates the total net profit a company can expect to…
Read More →Customer Segmentation Meaning
Customer segmentation is the process of dividing customers into groups based on shared characteristics like demographics, behavior, or preferences. For…
Read More →E
Email Deliverability Meaning
Email deliverability refers to the ability of an email to reach the recipient’s inbox without being marked as spam. High…
Read More →L
Lead Scoring Meaning
Lead scoring is a method of ranking prospects based on their likelihood to convert into paying customers. For example, assigning…
Read More →M
Marketing Automation Meaning
Marketing automation refers to the use of software platforms and technologies to streamline, automate, and measure marketing tasks and workflows.…
Read More →Marketing ROI Meaning
Marketing ROI (Return on Investment) measures the effectiveness of marketing efforts in generating revenue. For example, spending $1,000 on a…
Read More →Multichannel Marketing Meaning
Multichannel marketing refers to engaging customers through multiple channels, such as email, SMS, social media, and push notifications, while maintaining…
Read More →O
Omnichannel Marketing Meaning
Omnichannel marketing is an approach that ensures a seamless and consistent customer experience across multiple channels, both online and offline.…
Read More →P
Personalization at Scale Meaning
Personalization at scale refers to delivering customized experiences to a large audience using automation and AI. For example, recommending products…
Read More →Predictive Analytics Meaning
Predictive analytics involves using historical data and machine learning algorithms to predict future outcomes. It helps businesses make informed decisions,…
Read More →R
Retargeting Meaning
Retargeting is the process of re-engaging users who previously interacted with your website or app but didn’t convert. For example,…
Read More →Retention Rate Meaning
Retention rate is a metric that measures the percentage of individuals or customers who remain with a business, product, or…
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