The New Email Rulebook
Transform your email program to adapt and build meaningful customer experiences

Date  Date: October 29, 2020
Time Time: 11 AM to 12.30 PM ET

Time  Duration: 1Hour 30Min

This event has concluded!


The world today is not what it was yesterday. With the pandemic continuing to affect entire communities, the only thing that is certain is the uncertainty everyone is experiencing on a daily basis. This impact has forced businesses like yours to address these changes and pivot from usual business practices, including your communication strategy with customers. Reinventing your email program during these unprecedented times is paramount to building stronger connections with your customers and boosting your customer experience.

Key Takeaways

  • Evaluate your email program and learn if it is resonating with your customers
  • How to build personalized customer experiences that drive results
  • How to change your email strategy to stay relevant and thrive
  • Why marketers need to be agile and think like entrepreneurs
  • The top secrets to creating a best-in-class email program


10:45 AM – 11:00 AM Welcome!

Your New Email Rulebook: Transform your email program to adapt and build meaningful customer experiences
Tracks are Open! Networking!

11:00 AM – 11:25 AM Keynote Session: Reinvent your email program to get repeat transactions from your customers

Speaker:  Matthew Vernhout, VP – Deliverability, Netcore Solutions

11:30 AM – 12:05 PM Panel Discussion: Why the personalized customer experience strategy is more critical today than ever before


  • Genevieve Longtin, Independent Email Consultant
  • Ryan Phelan,  Co-Founder, Origin Email
  • Karen Talavera, President & Founder, Synchronicity Marketing
  • Barry Abel, CRO – North America, Netcore Solutions (Moderator)
12:10 PM – 12:30 PM Candid Conversation: Adapt to the times and build an email program that supports your customers

Speaker: Jordan Cohen, CEO, The Fox Hill Group

12:35 PM – 1:00 PM Networking Luncheon!


Matthew Vernhout
VP – Deliverability
Netcore Solutions
(Keynote Speaker)

Ryan Phelan
Origin Email

Genevieve Longtin
Email Consultant

Jordan Cohen
The Fox Hill Group

Karen Talavera
President and Founder
Synchronicity Marketing

Barry Abel
CRO – North America
Netcore Solutions

Couldn’t Make It To The Live Session?

Here is the recording.

Watch Replay