The marketing side of the email industry has slowly but surely embraced Machine Learning (ML) and AI. Marketers are now on board with using intelligent technologies to better their email results.
Currently, a lot of companies wish to leverage AI and ML tools for their email programs. But before that, a marketer needs to understand how these capabilities will impact their customer experience and ROI. If the answer is not conclusive or results are not visibly different, then the solution is just hype with no value addition.
So, in this e-book, you will learn how AI/ML technologies can be used in various facets of email marketing and how they are shaping the future of this industry.
