The highly dynamic nature of the travel industry requires marketers to be on their toes (and utilize tools like browser push notifications) to ensure they are right there whenever a customer is inclined to make a booking.
According to a recent report, the travel and tourism industry is set for substantial growth, with its market value anticipated to further expand to $949.6 billion by 2026, marking an annual growth rate of 10.47%.
Delivering the right content at the right time is the most important formula to thrive in the travel business.
And today, the one channel that offers instant delivery, high personalization, immense customization, and definite results, is browser push notifications. Many industries are adopting this channel quite fast as a smart marketing tactic.
6 browser push notification examples to maximize bookings
While we have been sharing about how rich and powerful browser push notifications are, we thought we would try to list certain situations in the travel and hospitality business when you could use this channel to achieve amazing results!
1. Nudge your customers to make final purchases
Well, thanks to the price fluctuations, most people drop at the last stage of booking.
Maybe with the hope of a price dip in some time, or they aren’t too sure of the travel. But in situations like these, when your customers are just a few clicks away from making the final purchase, all they need is a slight nudge.
And nothing works better than a personalized notification that pops up and fills them with the excitement of travel. In marketers’ language, drive conversions.
2. Keep inspiring them to travel more
When it comes to online travel businesses, not all visitors are customers, some of them need to be nurtured, and one way to do so is via recommendations.
Provide value to the consumers by sharing assets that might interest them. Once you know what makes them click or convert, you can share the exact content. In marketers’ language, it would be customer engagement, lead nurturing, and increasing the customer lifetime value by recommendations.
3. Help them plan their travel
If the traveller has gone ahead and booked his flights on your website, doesn’t mean your job ends there.
If you also make online bookings for hotels or bus tours, consider sending a message about that. Why not share content about the hottest eateries or the most popular places to see in the destination booked?
Browser push notifications can be used to share extremely personalized information. Help the traveler in his planning. Cross-sell and up-sell.
4. Entice them to avail offers
Offers always facilitate buying on a spree. Reward loyal customers with special offers, offering discounts and deals in holiday seasons, customized packages, free points, and coupons, etc.
For delivering content of this kind, browser push notifications have proved to bring great click-through rates and hence better results. So, engage your customers and nurture relationships.
5. Ask for their reviews and feedback
Good or bad – feedback matters. That is how any organization grows, especially the travel and hospitality industry, as it is increasingly becoming a review-driven business.
Be it selecting a holiday location, a fine dining restaurant in a tourist place, or accommodation, travelers rely more on reviews and feedback by people than on anything else.
No other channel can garner feedback faster than browser push notifications. And seeking reviews and feedback is the best way a marketer can build customer trust.
6. Send them reminders, updates and alerts
Promptly sending reminders about flight timings, travel dates, changes in prices, and the launch of new services can be life saviors for customers. Keeping them constantly updated about changes can propel their decisions to book on the spot or not.
Though other channels like email and SMS are also required to send this type of information, when it comes to catching immediate attention, nothing beats browser push notifications. In marketing terms, it is achieving high brand recall, and delivering great customer experience.
Choose the best browser push notification platform
Browser push notifications can easily guide your users toward the end of the conversion funnel by helping them plan the trip and delight them with relevant information and tips and also induce new travel goals and ideas smartly.
Our very own full-stack, omni-channel marketing automation solution – Netcore, offers rich and powerful browser push notifications. Combined with the power of a unified view of contacts and marketing automation, personalized browser notifications can bring amazing returns.
Thinking to get started? Talk to our experts now!
