Mobile marketing trends change with every new technology that the industry embraces and adopts. For instance, voice technology has paved the way for voice assistants that can be integrated into your apps today.
Much like other developing industries, mobile app marketing keeps evolving at an unprecedented pace. It is hard for mobile marketers, like you, to keep up with this pace of growth. But don’t you worry – we’ve got you covered!
Here’s a list of top mobile marketing experts that you should start following today to keep up with the latest mobile marketing trends and developments:
- Scott BrinkerScott Brinker serves as the VP, Platform Ecosystem at HubSpot, helping the company create greater synergy in the evolving marketing technology landscape. He’s also the Author and Editor of the wildly popular Chief Marketing Technologist Blog that examines the intersection of marketing and technology.
He writes on various aspects of marketing transformation that revolve around technology-powered disciplines. Previously, he had co-founded ion interactive, a software company that provides marketers with a platform for creating and testing interactive content, such as quizzes, assessments, solution finders, calculators, and more.
If you are a marketing technology enthusiast and are keen on learning more about emerging martech stacks, new management approaches, and focused marketing trends; then you should definitely follow him.
— Scott Brinker (@chiefmartec) May 27, 2019
- Andy CarvellAndy Carvell is the Co-founder and Partner at Phiture - A Mobile Growth Consultancy, and the creator of The Mobile Growth Stack. He’s also a SoundCloud alum and has helped many companies overcome their growth challenges. With his experiences in mobile growth at SoundCloud, Andy has built a successful business that aims at helping companies win more mobile users. He’s well versed in mobile marketing automation, lifecycle campaigns, and data-driven user communication strategies.Andy regularly shares his experience and advice on how to overcome the most common challenges to mobile growth.
The variety and high frequency of @tiktok_us push notifications must be driving a ton of impact for them; they get the value of emojis, but could increase relevance with more personalization. They should also notice that my phone language is EN despite installing in Germany pic.twitter.com/gT7GhsBaUm
— Andy Carvell (@andy_carvell) March 30, 2019
- Andrew ChenAndrew Chen is currently a general partner at Andreessen Horowitz and an active investor in early stage consumer startups. He was also the head of Growth at Uber, majorly focusing on user acquisition, new user experience, churn, and notifications/email.He’s an active influence on Twitter and LinkedIn. He writes about user growth, metrics, and network effects on his own blog – andrewchen.co . His work has been cited in prominent publications such as Wired, WSJ, and New York Times. Andrew is an Advisor/Investor to leading tech startups including AngelList, Barkbox, Boba Guys, Dropbox, Front, Gusto, Product Hunt, Workato, and others. Follow him to learn more about driving success in the startup world and a wide variety of topics on mobile marketing, product marketing, and product strategy.
2019 is quite a thing! If you had told my adolescent self that presidential candidates and my Baywatch celebrity crush would be discussing the ethics of mobile apps, I would definitely not believe you. pic.twitter.com/E7v9dls5Y6
— Andrew Chen (@andrewchen) May 4, 2019