Solve: Why is my Email Blocked?
Written by
Jasmine Handa

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Solve: Why is my Email Blocked?

Published : May 17, 2020

If you have a question in mind “Why is my Email blocked?” then we have solved your problem.

While you scroll down this article, we will make sure that you are able to understand what exactly do you mean by blocked emails and the reasons why your email is blocked. This article not only talks about the reason but also the steps that you can implement to make things work for you. So, let’s discover some common reasons and avoid your emails from getting blocked.

You might have experienced your legitimate emails getting blocked by mailbox providers like Gmail, Yahoo, Outlook, etc, of course, that is probably the rationale that you have landed here, to know the reason why your email got blocked?

Apparently, we have solved this common mystery by taking advice from our email experts so that we can help you make the most of your email marketing campaign.

Let’s first understand what do you mean by the term Blocked Email

What is Blocked Email?

Blocked Email is the one that is being temporarily rejected by the receiving server not because of any issue with the recipient email address but because of the content that is contained in the message. In other words, it is the rejection of the message sent by you rather than any issues at the receiver end.

You might have heard about the soft bounce in emails, you can think blocked emails as a similar kind of a situation where the rejection is non-permanent for that email address.

As you would not want your beautiful email marketing campaigns to go for a toss, you really need to understand the basics of why your email is getting blocked, so that you can avoid the mistakes that you are doing and improvize on the email deliverability rates of your email campaign.

So now we will list some common reasons that you can avoid while sending emails to your subscribers!

Why is my Email Blocked?

Your emails will be blocked if you are :

1. Sending content that looks spammy

Do you receive emails that you find not worth opening at all?

Those weird subject lines, written in all caps, often bold, the appearance itself gives you an idea that it is not coming from a legit source. The purely promotional and sales content make those email a deal-breaker at the very first sight.

Even if one does open them, the content inside might have a lot of grammatical errors, excessive use of punctuation marks, poor spellings, variations in text and color, etc. These apparently are the signs of emails coming from a spammer and therefore mailbox providers have special filters that will help them realize even quickly the place that these emails belong to, yes you guessed it right, they are either marked as spam or blocked.

And Hence we need to make sure that your emails should provide value to the customers and should not look like the ones that are mentioned above.

Now, this takes us to the second reason why your email is blocked…

2. Getting  a lot of spam complaints

Now, if your emails look like those spammy ones then, obviously your email recipients will complain about such emails. However, if you are adding lead forms and other suspicious links to collect personal data can also annoy your recipients and encourage them to mark you as spam or delete your emails.

However, if you are sending them unsolicited links to your website that might look suspicious then your domain or subdomain reputation will be adversely affected. Since every mailbox provider wants its customers to have a perfect and non-intrusive experience, they always take user complaints very seriously and it would take no-time for your emails to get blocked by them. 

Again Remember! That this can terribly affect your email sending reputation, so avoid that happening!

3. Repeatedly sending to invalid email addresses

The very first questions that we want to ask from you here is : 

Is your subscriber list purchased?

If it is not, then is it clean with the latest updated data?

If you do not know what we are talking about then understand it like this…

If you are repeatedly sending your emails to invalid addresses than no one can save your emails from getting blocked. So, you need to make sure that you create and build your own email list with the help of a single opt-in with the email validation process (combined with it) or double opt-in so that you have the email consent of the subscribers.

Hence, this is a great way to avoid sending emails to invalid addresses, also if you are sending emails in bulk in Bcc or Cc then that will also trigger the red alert of blocking your emails as this strictly indicates you being a spammer.

Essentially, try the warm-up process to send your emails slowly and gradually increase your email volume. If you want to maintain an email list hygiene than try implementing the sunset policy. 

4. Experiencing technical issues

There can be some technical issues that might affect your email sending process for example, mistakenly formatted message headers, absence of reverse DNS, PTR records set-up, or error in authentication that can lead to email delivery challenges and eventually your email getting blocked.

So, if you want an email delivery service that is available for you 24/7 to troubleshoot your queries and take the burden of all your technical issues, then you can start by signing up with Pepipost.

Final Notes

There are a few ways that would help you to surpass all the challenges of your email getting blocked:

  1. Have a clean email list, check the recipient’s email address to avoid sending emails to invalid addresses.
  2. Do not send emails in bulk, let your IP and email sending reputation improve over a period of time.
  3. Always remember that Google algorithms can easily identify spammers.
  4. Lastly, follow all the above-mentioned points to make sure that your IP and domain reputation is healthy and avoid getting your emails blocked.

So, these were some tips that will always prove to be a go-to thing for people who want their emails to hit the customer’s inbox everytime.

You can also read about What is Domain Sending Reputation? 5 Hacks to take care of it

Check if emails from your domain are landing in Spam – Email Blacklist Tool

How to check your IP Reputation the Best way

Till then, Hustle harder, grow better!

Happy Emailing!


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Written By: Jasmine Handa