In this article, we will talk about the two very popular and efficient SMTP services which are Netcore Email API(formerly pepipost) and Mailgun SMTP. If you are a budding email marketer and looking for SMTP service providers that can ensure maximum inbox placement then here is a well-laid out comparison of Netcore Email API SMTP vs Mailgun SMTP.
Email Marketing is considered to be the best way for engaging with your customers. By keeping them updated and reminding them from your value-packed emails, you are likely to increase your revenue and turn them into your brand loyalist.
Nevertheless, sending email had become faster and far-reaching only with the help of SMTP servers, that’s primary purpose is to send, receive, or relay outgoing mail between email senders and receivers.
And so, this makes it pretty evident that if you want your email to reach customer inboxes, then having the optimum SMTP service for your brand will do all the wonders for your email marketing program.
That brings us to the most asked for a comparison between Netcore Email API and Mailgun SMTP. So let’s get started!
Netcore Email API SMTP or Mailgun SMTP?
Here we will take up the few factors that you should consider while you are getting started with your new email program or just thinking of switching to a new SMTP service provider.
1. Pricing Plans
It makes the selection of the SMTP server much easier when you get the right balance of pricing plans and features offered. After all, you need to be careful, as you might end up paying more just because you are seeing some fancy terms/features written on the website. It is crucial to identify what each feature means and so paying for the one that you think is required and will be useful in your business’s email marketing strategies, will make the most sense and would eventually lead to having the right choice.
When we talk about Pepipost SMTP, their pricing plans are considered having the most value for money, they have the right balance and are the most affordable among all the SMTP service providers that are available in the email market today.
Mailgun SMTP was a bit expensive since the beginning, but it created more problems for people who were taking benefit from their free tier plan as Mailgun’s 2020 new year announcement was about reducing the number of emails from 10K to 625 emails/month for their free tier users.
So, when it comes to pricing, you can always rely on Netcore Email API as they have been offering the best pricing since the beginning. So if you want an SMTP service that will not leave you empty pocket then Netcore Email API is the best choice for you!
2. Customer Support
Customer satisfaction should be of the utmost importance for any service. While SMTP servers and their technicalities can eat up your brain as well your time, you need an SMTP service that empowers to with the best support all-day long so that your queries are easily resolved there and then.
Talking about Netcore Email API, they have 24/7 live chat support for all its users who can easily get in touch with a real person and take advice, you don’t have to be some premium customer or buy a certain plan to get the privilege of quick support. On the other hand, if you are using the free tier of Mailgun SMTP then you have to go through a process of creating a ticket that will take a longer time and so anticipating a resolution will be a great deal-breaker. So, if customer support matters to you, then Netcore Email API SMTP it is!
You probably know how important the term email deliverability and inboxing is, while we talk about email marketing. But you don’t get these easily, your SMTP server plays an essential role and so, finding out the deliverability rate is an important factor that you should keep in mind while selecting the SMTP service provider.
Transactional and Triggered emails are very time-sensitive and so, your SMTP service should be an expert in on-time as well as inbox delivery Talking about the two email delivery services, Netcore Email API and Mailgun SMTP that we are considering, both the email sending services provide secure sending and robust infrastructure that protects your email sending and IP reputation in order to avoid hard bounces and enhance the email deliverability rates.
Netcore Email API provides AI-powered inboxing whereas Mailgun provides the best cloud-based SMTP service. Both ensure that emails are delivered right into the inbox by diagnosing the email issues and also by monitoring for spam blacklists.
So, when it comes to deliverability, both the SMTP services are on par!
4. Analytics Insights
“Data is the new oil.” — Clive Humby
Nowadays, analyzing your marketing efforts has been an important part of the business strategy. Marketers spend a lot of time analyzing what worked and what didn’t and how they can improve to yield better results.
Netcore Email API and Mailgun SMTP ensure that their customers get the best insights, both SMTP services, provide real-time advanced Analytics with Netcore Email API providing you with a searchable 90-day activity feed for all your email campaigns whereas the email logs are retained upto just 30 days if you use Mailgun SMTP.
So here the choice is yours, depending on how old who want the data of your email campaigns, you can choose the SMTP service provider accordingly!
There can be a lot of factors that businesses consider while they are making a choice of the SMTP service. But the above-mentioned ones are certainly the few that you cannot ignore, these are the primary aspects to ensure that the SMTP service provider is reliable and trustworthy.
While according to these factors, Netcore Email API gets an edge over Mailgun SMTP, you can now check for certain specific features that are required for your email marketing campaign. Do not forget to take a look at the customer reviews on site like TrustPilot, G2, etc in order to support your choice of SMTP service. Till then, good luck!