Email Marketing was, and still the most powerful and cost-effective medium to reach out to your customers. There are many commercial and very few free open-source email marketing tools available in the market.
It’s been quite sometime when Pepipost started partnering with some of the popular email marketing platforms across the globe to give companies the ability to design and manage the best of the email campaigns on its world-class email delivery infrastructure.
To extend the scope for your email marketing usage, Pepipost is today announcing its support for two of the most popular Open Source Email Marketing Softwares-
Mautic
License: Mautic is released under the GPL v3 | Installation Guide
The future is of having cutting edge marketing automation tools which are integrated with open source technology. And, this is what Mautic is all about. When it comes to marketing automation, Mautic is one of the leaders in this space. What I liked the most about Mautic, is its community.
Having strong community support is very important when it comes to the adoption of any open source technology. And, this is where Mautic leads the race with more than 200,000 organisations using it. You can download the latest version of Mautic from its official git repo.
Mautic + Pepipost SMTP = Perfect Open Source Email Marketing Software
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MailTrain
License: Mautic is released under the GPL v3 | Installation Guide
Mailtrain is completely open-source, you can download the code directly from their official git repo. The UX and UI of the product are quite cool. The entire code is written in NodeJS, making it more scalable. In order to run this software, you need at least a 2GB RAM machine, and by doing certain tweaking with the connection settings, you can upload around 100,000 records in 20 mins and email sending speed of around 100,000 emails in 50 mins. This can be further optimised by increasing resources.
How to Choose the Right Open Source Email Marketing Tool?
One good thing is, there are not many open source email marketing software available in the market. So, this reduces your research time to evaluate the best.
Following are the important metrics, that should be considered while evaluating the best:
Responsive Community
The success of any open-source software depends on how responsive its community users are, how actively they are contributing to enhancing the software, when was the last release happened and so on.
Speed of Sending Emails
If the size of the email list is just a few thousand, then this factor might not troubles you. But, on the other hand, if you’re a power user with list size in multiples of thousands/ a few million, then definitely this point can impact the performance of your email campaigns.
There are open-source software which can’t deliver more than 10–20k emails/hour, so if you’re an enterprise-grade email sender with requirements of sending millions of emails every hour, then the default version of these open-source software might not work. In such cases, you should look for community support, because there might be already solutions or optimisations available for your problem.
Support for Basic Email Marketing Features
Depending on your business requirements, you should first evaluate what exactly you’re looking for in your new email marketing tool. You don’t have to necessarily choose a complex tool with hundreds of feature, instead focus on your requirements and how the tool can help in enhancing those. There are a few basic email marketing features, which every email marketer look for; this consists of features like-
- Uploading and managing bulk email list.
- Ease of creating responsive email templates with the help of a Drag n Drop Editor
- Scheduling email campaigns
- Tracking the email performance like the delivery rate, the number of emails opens, clicks, bounces, unsubscribes and spam.
- Creating autoresponders and rule-based followup automation
Before choosing any open source software, please consider checking the GPL license on their website or repo. Don’t mistakenly consider the free version of commercial software as an open-source, unless their source code is under GPL.
In case you have discovered some open-source which is not there in the above list, then please feel free to comment below. Pepipost would love to evaluate and add that as a part of its product roadmap.
Mautic + Pepipost = A one-step solution for your Self Hosted Newsletter App
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