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Blog

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Featured post
Most common Gmail spam problems and how to address them
Understand the exact reason for some of the Gmail spam notifications.
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Most Common gmail spam problems
POST
4 min read
4 Simple Ways to Protect Your Website from Spam Signups
November 15, 2019
With online businesses choosing seamless registration experience over secur...
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POST
6 min read
8 Strategies to help you Rethink Customer Retention Marketing
November 12, 2019
Too many expectations, they say, bring resentment.  I’ll start off t...
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11 Ways to Maximize Value from Transactional Emails
POST
5 min read
11 Ways to Maximize Value from Transactional Emails
November 9, 2019
These best practices may seem obvious to some marketers, but they’re cert...
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POST
4 min read
Is Your Personalization Experience Intelligent or Dumb?
November 5, 2019
In today’s digital world, the role of marketers has evolved way beyond fr...
Ritu Poddar
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POST
7 min read
How to Personalize Your Cross-Selling and Upselling Strategy
October 31, 2019
The waiter asked me, “Should I get you your favorite wine with the pa...
Ritu Poddar
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POST
3 min read
The How and Why of Email Marketing
October 23, 2019
Email marketing is a way of promoting your business through email. It’s o...
Michael Bird
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POST
6 min read
[Ecommerce] A Marketer’s Guide to Convert One-time Shoppers into Loyal Customers
October 22, 2019
This Diwali, I wanted to gift a new smartphone to my dad. I opened my favor...
Ritu Poddar
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POST
7 min read
Using Data: Steps to Implement Personalized Marketing Strategy
October 17, 2019
Let’s start this one with talking about first dates.  It’s fairly ...
Rohit Srivastav
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POST
4 min read
How Netcore’s WhatsApp Chatbot Helped Flipkart Deliver Customer Delight at Scale
October 10, 2019
“Exceptional customer experiences are the only sustainable platform for c...
Pradyut Hande
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POST
4 min read
Switching ESPs? 5 Myths You Should Never EVER Believe
October 9, 2019
Email marketing has been around for decades now and we all know that it is ...
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POST
7 min read
Benefits of using AMP in Email Marketing – Complete Guide
October 5, 2019
When Google announced Accelerated Mobile Pages (AMP) powered Emails earlier...
Tejas Pitkar
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POST
4 min read
A Guide To GDPR Exemptions
September 30, 2019
General Data Protection Regulation or GDPR as it is more commonly known has...
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