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Netcore and Amplitude: Make your campaigns even more data-driven
Amplitude, the leader in data analytics, and Netcore, an AI-led martech sta...
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Understanding App User Behaviour feature image
6 min read
Behavioral Dashboard: Understanding App User Behaviour Made Easy
You probably know your close friends pretty well – their likes, their...
5 OTT Trends Feature-iamge-08-01-2021
6 min read
5 OTT Trends That Are Changing the Face of Indian Media Industry
With the emergence of content streaming services, OTT platforms are vouched...
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5 min read
How to Ace your Marketing Game with a Digital-First Mindset
Digital-first businesses have experienced massive tailwinds in 2020. Consum...
blog image 04 01 2021
7 min read
5 Key Changes in Customer Behavior to Infuse into Your Marketing Strategy
This post is like a roundup of the core customer behavioral changes that ha...
blog iamge
8 min read
To Install or Uninstall. That is the Question!
How many apps do you have on your Smartphone currently? Well, I have a 100!...
25 11 2020 Feature iamge
7 min read
Decoding AI-led Marketing: 3 (Simple) Steps to Boost Revenues this Holiday Season!
After an unexpected year of events, most brands are looking to capitalize o...
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6 min read
How AI-based Image Recognition Can Help eCommerce Brands Increase Conversions
Delivering product recommendations based on image recognition gives you a b...
27 10 2020 blog feature image
9 min read
How to Efficiently Manage and Retain Your Users: Decoding the Secret to Product-Led Growth
The COVID-19 pandemic of 2020 has put the spotlight firmly on online busine...
Short Video Apps
6 min read
Driving Lifetime Retention of Users for Emerging Indian Short Video Apps
Love them..Hate them..Can’t get enough of them! There is something about ...
Iti Mehrotra feature image
7 min read
Expert’s View: Iti Mehrotra on How 5Paisa Saw 3X Improvement in Customer Acquisition Using AI and ML
BFSI sector has always been at the forefront of using technology and is kno...
rahul mishra blog feature
10 min read
Expert’s View: Rahul Mishra, Head of Marketing & Communications, ShemarooME on Carving an Identity in the Crowded OTT Space
As the OTT viewership is growing, more and more content creators (film make...
ravi santhanam blog feature
16 min read
Expert’s View: Ravi Santhanam, CMO, HDFC Bank, Talks About Digital Transformation & CX Journey During Pandemic
Banking industry is one of the most competitive sectors in the market. Like...
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