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Netcore and Amplitude: Make your campaigns even more data-driven
Amplitude, the leader in data analytics, and Netcore, an AI-led martech sta...
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Understanding App User Behaviour feature image
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6 min read
Behavioral Dashboard: Understanding App User Behaviour Made Easy
You probably know your close friends pretty well – their likes, their...
5 OTT Trends Feature-iamge-08-01-2021
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6 min read
5 OTT Trends That Are Changing the Face of Indian Media Industry
With the emergence of content streaming services, OTT platforms are vouched...
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5 min read
How to Ace your Marketing Game with a Digital-First Mindset
Digital-first businesses have experienced massive tailwinds in 2020. Consum...
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7 min read
5 Key Changes in Customer Behavior to Infuse into Your Marketing Strategy
This post is like a roundup of the core customer behavioral changes that ha...
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8 min read
To Install or Uninstall. That is the Question!
How many apps do you have on your Smartphone currently? Well, I have a 100!...
25 11 2020 Feature iamge
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7 min read
Decoding AI-led Marketing: 3 (Simple) Steps to Boost Revenues this Holiday Season!
After an unexpected year of events, most brands are looking to capitalize o...
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6 min read
How AI-based Image Recognition Can Help eCommerce Brands Increase Conversions
Delivering product recommendations based on image recognition gives you a b...
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9 min read
How to Efficiently Manage and Retain Your Users: Decoding the Secret to Product-Led Growth
The COVID-19 pandemic of 2020 has put the spotlight firmly on online busine...
Short Video Apps
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6 min read
Driving Lifetime Retention of Users for Emerging Indian Short Video Apps
Love them..Hate them..Can’t get enough of them! There is something about ...
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7 min read
Expert’s View: Iti Mehrotra on How 5Paisa Saw 3X Improvement in Customer Acquisition Using AI and ML
BFSI sector has always been at the forefront of using technology and is kno...
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10 min read
Expert’s View: Rahul Mishra, Head of Marketing & Communications, ShemarooME on Carving an Identity in the Crowded OTT Space
As the OTT viewership is growing, more and more content creators (film make...
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16 min read
Expert’s View: Ravi Santhanam, CMO, HDFC Bank, Talks About Digital Transformation & CX Journey During Pandemic
Banking industry is one of the most competitive sectors in the market. Like...
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