In the dynamic world of ecommerce, staying ahead of the competition requires more than just a user-friendly website and quality products. Omnichannel recommendations have emerged as a game-changer. Think of them as offering a versatile toolkit to engage customers, boost conversions, and maximize revenue.
In this blog, we’ll delve into the diverse use cases of omnichannel recommendations and explore how ecommerce brands can leverage this technology to its fullest potential.
Top 5 use cases of omnichannel recommendations
Although numerous use cases exist, we’ve narrowed them down to the 5 most crucial ones to help your ecommerce campaigns. With the help of a robust ecommerce marketing platform, here are some top use cases you can leverage.
1. Seamless Exploration of New Category/Catalogue
Provide your customers with an exclusive preview of upcoming categories, catalogs, or product collections without requiring them to open the app. This not only piques their interest but also encourages exploration and engagement.
This strategy allows your customers to test out a new product category through a wide range of channels like email, SMS, WhatsApp, and push notifications. It entices customers to click through and explore everything in the new category. This approach results in an increase in pre-launch engagement and successfully introduces the new category to customers.
2. Conversion Recovery for Abandoned Carts
Rather than sending a standard cart abandonment message, you can astonish your users with a more compelling one. Craft a cart abandonment message that not only reminds them of the products left behind in their cart but also gently nudges them to complete the purchase.
For instance, if a customer has a stunning dress and matching accessories in her abandoned cart, you can send her an email that is personalized for her based on the products in her cart. It not only reminds her of the abandoned chic outfit but can also offer an exclusive discount if she purchases it within the next 24 hours. Customers who abandon the products in their cart can now receive these recommendations, specifically tailored for each of their special interests related to what was abandoned in the cart. This approach can see a substantial increase in conversion rates and turn potential losses into valuable gains.
3. Increased Average Order Value (AOV)
Omnichannel recommendations can boost average order value in many ways, such as highlighting trending products, showcasing personalized offerings, and bundling complementary items.
For instance, you want to offer omnichannel recommendations to a customer who has just bought an iPhone on your website. You can make your recommendations more attractive by adding personalized accessory options and bundling them with complementary items such as chargers, phone case, earphones, etc.
This leads to a higher average order value as well as a higher revenue.
4. Capitalize on Price Drops
Harness price drops on trending, favorite, or in-cart products to supercharge conversions and seize customer interest.
Imagine a customer has added a selection of tops and t-shirts to their cart, and suddenly, there’s a significant price reduction. This is the perfect opportunity to capitalize on the price drop and deliver personalized recommendations based on those price drops to the customer through their preferred communication channel.
5. Upsell and Cross-sell Relevant Products
Omnichannel recommendations also help you upsell and cross-sell more powerfully. This feature excels in suggesting complementary add-ons to enhance recent purchases.
Picture this: a customer acquires a new couch, and you seamlessly present that customer with matching cushions, throws, and a coffee table. This strategic approach not only elevates the customer experience but also increases sales and revenue. That’s a perfect win-win for both customers and e-commerce brands.
Exceed Customer Expectations with Omnichannel Recommendations
By seamlessly integrating personalized product recommendations into their marketing and sales strategies, e-commerce brands can meet and exceed customer expectations, creating a win-win scenario that fosters brand loyalty and sustained growth in a competitive market.
Don’t miss out on the chance to transform your customer experience and stay ahead of the competition. Click here to unleash the potential of omnichannel recommendations now!
