With the rising trend of going mobile, having app as a platform has become a must have for B2B as well as B2C products. Nearly 70% of the customers use mobile or app for day to day browsing, updates, transactions, etc. Hence, it’s very important that you communicate the right message at the right time when the user is in the app.
In-app notifications is the set of communication you can send when the user is active on your app. People use an average of nine apps per day and 30 apps per month. How to make sure your users are engaged and converted at the right time?
Let us explore some examples of the best use cases of using in app notifications.
- Strategic Placement:
There are some important updates that the user should be aware of. One such is the KYC mandate by the RBI. To make sure you do not lose out customers, such important notifications should be displayed as soon as the user opens the app. 55% of individuals who engage with an app in the first week after download will be retained.
- Timely updates
Pop up an in-app notification only after the user has been active for certain time. For e.g., user has opened the Uber app and has been active for more than 10 sec. This shows the user is interested in booking a cab. Why not update him/her with the latest fare surge? In-app messages boost engagement by 3x because in-app messages serve as a roadmap to help users accomplish their desired tasks.
- Real Time Communication on Segmented Users
Jack has been using Paytm to recharge his mobile every month. Jack just opened the Paytm app and it’s that time of the month again! Show him the latest cashback offer on mobile recharge. Segmenting users as per their transaction behavior is a very good way to hit the bull’s eye. In-App messages triggered from an in-app event increase conversion by 4X.
- Feedback based communication
The customer has bought your product. What next? Other than cross selling other products, it is important to know how your customer feels about the product. Hence, the moment the customer opens the app the next time, seek feedback about their experience.
You might also like video about some great tips on how can brands increase conversions using App Push Notifications. - Best time to ask permission
Getting the consent of the user for you to send push notifications is important. Ask this in the in app message when the user has shown certain level of engagement in your app; for e.g., spent more than 1 min, browsed through 2 products, etc. The no. of opt-ins will increase as the user is now aware of the features of your app.
Here are some tips to help you send perfect App Push Notifications.
Now that we have discussed some basic triggers, let us try and understand the types of templates which can be used in an in app message:
1. Sticky Bar (Header and Footer):
The sticky bar message can be at the top ¼ or bottom ¼ of the screen. This is best to use when you do not want to disturb the customer while he is browsing through the app.
Trigger: User A has reached level 5 of GoPlay. Send her an in app message to upgrade the app to the paid version to increase her score and experience new and innovative levels.
Sticky Bar In-App Message Layout
Sample Sticky Bar In-App Message2. Interstital:
You want to focus the user’s attention on the message only. This type has its own pros and cons. Pros are that you get the full attention of the user. Cons are that it is quite instrusive for the end user as it occupies the entire screen. If it is placed at an inappropriate page and time, the user will close it immediately.
Trigger: User A has booked a seat for the football game. When he launches the app again, he can be sent an “Upgrade Seat” in- app message. As he has just booked for a game, you can now focus his attention on making him a higher revenue earning customer.
Interstitial In-App Message Layout
Sample Interstitial In-App Message3. Half Interstital:
This format utilises the middle portion of the app. It is the most commonly used type of communication format for in-app as it provides partial view to the app page also.
Trigger: When the user has spent atleast 1 min on the restaurants based app, send an in-app message which will advice him to try the online order facility.
Half-Interstitial In-App Message Layout
Sample Half-Interstitial In-app Message4. Full Cover:
This is the most intrusive format for an in app message. It is not recommended to show it on app launch as the user is more interested in exploring the app at this moment than viewing the message. This can be displayed based on an event trigger, like a click on “view product”.
Trigger: User has launched the movie booking app and clicks on one of the movies to book a seat. Show him this in app at this instant because you want to increase your bookings for “Star Wars”.
Full cover In-App Message Layout
Sample Full Cover In-app Message
In-app messages is one of the most powerful ways for onsite customer engagement. It is an incredible means for enhancing customer experience by solving customer problems right there and stay on the pulse of customer sentiment.
To know more about the channel and how can you make the best use of it for your brand, schedule a demo with us today!
