How a Global Gifting Leader Saw 100% Uplift in Conversions With Netcore

Across more and more countries, one brand has become a household name in thoughtful gifting. A global powerhouse in the celebrations economy, it serves millions of customers marking birthdays, anniversaries, festivals, milestones, and moments that matter. With delivery capabilities across 300+ cities and a strong digital footprint, the brand’s rapid growth positioned it among the fastest-scaling D2C gifting platforms in the world.

But scale brings complexity. And in the gifting category, where emotions meet urgency, timing is everything.

Customers browse, hesitate, forget, compare, and revisit. Purchases are time-bound. And every moment of delay creates revenue leakage. The brand needed a way to engage users at the right moments, with the right context, across the right channels.

This is the story of how Netcore’s AI, powered multichannel intelligence, transformed the brand’s engagement engine, elevating generic broadcasts into personalized, behavior-driven interactions and driving a 432% surge in campaign revenue during peak festive cycles.

The Challenge: A Category Where Every Missed Moment Costs Revenue

Gifting decisions aren’t transactional, they are emotional, contextual, and often last-minute. Before partnering with Netcore, the brand navigated three critical engagement roadblocks:

1. Manual scheduling led to poor timing and low engagement

Email blasts were sent based on marketer schedules, not customer behavior. Promotions often landed outside active hours, resulting in unopened messages and missed conversions.

2. Static push notifications couldn’t showcase the breadth of products

With hundreds of categories, from flowers to personalized gifts, a single static push notification limited discovery and reduced click-through potential.

3. Customers frequently forgot important occasions

Birthday reminders, anniversary nudges, festival cues—these moments define gifting. But the brand had no automated mechanism to reconnect users at the right time.

Despite its strong global presence, the engagement engine wasn’t aligned with real-world behavioral patterns. Messaging lacked personalization, timing was sub-optimal, and notification formats were not rich enough to drive exploration.

The brand didn’t just need automation—
It needed intelligent automation.

And that’s where Netcore stepped in.

The Partnership: Turning Intent Signals Into Revenue Moments

Netcore’s core objective was simple:

Engage customers based on behavioral intelligence

Over several months, Netcore deployed a full-stack engagement transformation across email, push notifications, and in-app communication. Powered by AI, real-time insight, and multichannel orchestration, the uplift unfolded across four strategic layers.

1. Send-Time Optimization (STO): Delivering Messages at the Customer’s Peak Engagement Window

Using historical behavioral data, Netcore identified the exact times each user tended to open, browse, or transact.

This enabled:

• Emails delivered during personal peak-engagement windows
• Notifications triggered when users were most likely to act
  Conversion lift driven purely by respecting user rhythms

A touch of personalization, optimized sender names, further increased open rates, turning promotional emails into contextual conversations.

2. Continuous A/B Testing: Identifying Winning Email Variants at Scale

Netcore and the brand jointly tested multiple variables to maximize customer curiosity:

• Sender identities
• Subject line frameworks
• Creative formats and layouts

Across millions of users, Netcore’s intelligence identified high-performing combinations, not assumptions, but data-proven winners that increased inbox visibility and click-through effectiveness.

3. Countdown Email Campaigns: Creating Urgency With Precision

Gifting is time-sensitive. Delivery windows matter. Customers often intend to buy—but forget.

Netcore introduced dynamic countdown-driven email campaigns that:

• Highlighted delivery cut-offs
• Reinforced urgency visually
• Nurtured high purchase intent before deadlines
  

These emails increased click-to-open rates by 47%, proving that timely nudges, anchored in relevance, outperform generic reminders.

4. Rich, Carousel & Festive Push Notifications: Bringing the Storefront Into the Notification Tray

Push notifications underwent a complete transformation, evolving from static alerts to immersive, visually rich interactions.

Carousel Push Notifications

Showcasing multiple categories, flowers, gifts, chocolates, and personalized items within a single notification helped customers explore more without opening the app.

Festive Special Push Notifications

During high-intensity seasons like Christmas, Valentine’s Day

• Rich media visuals
• Bold, high-contrast designs
• Urgency timers
• Sticky push formats
  

The result was a mobile storefront experience that captured attention during India’s biggest gifting cycles.

Journey Blueprint: How Netcore Re-Architected Engagement

The Outcome: Engagement Powered by AI Precision

The impact was not incremental—it was transformative.

Key Metrics Achieved

• 29% uplift in click-to-open rates
• 32% uplift in email open rates
• 100% increase in conversions & revenue — doubling high-intent transactions
• 12% uplift in app notification click-through rates
• 432% uplift in campaign generated revenue

Why It Worked: Aligning Engagement With Real Human Behavior

Netcore’s intelligence didn’t just automate—it empathized. It understood when users were browsing with intent, when they hesitated, when they forgot to complete an action, when a gentle reminder could nudge them forward, when visuals would outperform text in capturing attention, and when a touch of urgency could accelerate the final decision.

By marrying behavioral insight with multichannel orchestration, every message felt intuitive—not intrusive. And when communication mirrors human rhythms, engagement becomes natural, loyalty deepens, and revenue follows.

This is automation elevated into human-attuned engagement—turning conversations into conversions and moments into meaningful outcomes.

Deliver human-centered, AI-powered experiences across every channel.
Discover what Netcore can do for your gifting  brand →