“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” This quote by Jeff Bezos, Founder of Amazon.com, is very true for any e-commerce organisation.
Online consumers will grow to 1.623 billion in 2018 from 1.079 billion in 2013, according to the United Nations Conference on Trade and Development.
In the crowd of approximately 1.7 million e-commerce websites on the internet which are constantly giving you a competition, and trying to grab your customers’ attention, you need to be on your toes to stay ahead in the race.
With the advent of Browser Push Notifications that are multi-device friendly, instantly deliverable, highly customisable and easy to use, you have a unique tool in your hands to grow your ecommerce business. Here are 5 ways this channel can make your job easy!
1. Reward – Samir is a frequent buyer on your website. He usually buys books and apparels at least twice in a month. Send him special offers and discounts during the time when he is not on your website. Show him personalised browser push notifications for a new book release or a sale on clothing items. Reward him to appreciate his loyalty.
2. Recall – Riya is an ardent online shopper. She keeps browsing multiple e-commerce websites to ensure she gets the best deals for whatever she buys. For customers like her, it is all the more important to be on the top of their minds to ensure they don’t forget you. Enhance your brand recall through engaging browser push notifications when these customers are not on your website.
3. Retarget – Sid checked out running shoes on your website and added one to his cart. He drifted away from the site to read reviews of the product on other websites. It is highly likely that he would forget to check out unless you remind him. For customers like Sid who form a great chunk of the online customer base who drop off before checking out, what better way to retarget them than with browser push notifications?
4. Re-engage – Sonia has been a regular visitor and buyer on your website. Almost every day, she browses items from different categories. But it has been a week that she has not come on your website. You do want to re-engage her and customers like her. Show attractive deals in her favourite category and bring her back to the website.
5. Retain – While Rahul is regular at your website, you know that he has a multitude of options out there. You need to be alert and careful enough to ensure that you do not lose him and other customers like him, to your competition. Retain them through strategic marketing. Make them come back to you through well-planned customer retention messaging. And no other offsite communication channel is as powerful as Browser Push Notifications.
Well this is not an exhaustive list of course. There is so much more you can do with Browser Push Notifications to drive business for your e-commerce site. More and more use cases will emerge as the browser push technology catches on in the e-commerce world. Stay tuned for more!
