Mailchimp Pricing Worrying You? Here’s What You Can Do
Written by
Ninad Pathak
Ninad Pathak

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Mailchimp Pricing Worrying You? Here’s What You Can Do

Published : June 4, 2020

Expensive tool costs eat into your email ROI. So if you’re worried about your email marketing ROI with the heavy Mailchimp pricing, this article is for you!

Mailchimp is a great service. It’s perfect for people who want everything out of the box.

And if you have less than 2000 subscribers and don’t send more than 12,000 emails per month, the Mailchimp free plan will work perfectly for you.

But what happens when you exceed their free plan? Let’s find out…

Mailchimp is Great for Individuals

Mailchimp’s pricing is based on the number of subscribers that you have on your list. Not the number of emails that you send, but the number of subscribers.

For individual bloggers, Mailchimp is great since most bloggers get little traffic. As per ahrefs statistics, 90% of the websites on the internet get 0 to 100 visits per month, while only 0.21% get more than 1,000 visits per month!

ahrefs study on blog traffic.

With such little traffic, their number of subscribers would stay in a small range where Mailchimp’s plans are still affordable.

But it’s different when it comes to organizations. You have bigger budgets to run Google ads and drive traffic even if the organic rankings aren’t there yet. With the mass amount of traffic that paid campaigns can drive, there’s more to consider.

For Organizations, Mailchimp’s Most Likely Not Suited

From the 50,000+ customers that we have at Netcore Pepipost, the average contact list exceeds 100,000 contacts. With the Mailchimp pricing structure, your monthly costs would go well over $800 for 100k+ contacts.

Mailchimp’s pricing structure is based on the number of subscribers

Compare that to a bulk email service that charges you based on the number of emails sent out, you have a very different picture.

Pepipost’s pricing is based on the number of emails sent out per month, irrespective of the subscriber count.

Most organizations connect with their customers via newsletters or update emails once or twice a week. With 100k contacts, that sums up to 800k emails a month, with 200k as a buffer in case you need to send more.

The cost for a million emails a month (for no limit on contacts) comes down to less than $200! That’s a quarter of what you’d expect to be billed, had you been paying for the number of contacts.

How To Do Email Marketing Without Worrying About Heavy Mailchimp Pricing?

The most important point to consider when choosing a bulk email service is “what does your business need“. In fact, not identifying your business needs, is one of the most common mistakes when choosing a bulk email service.

If you have a small subscriber count and just want to send an occasional email to keep your subscribers updated, Mailchimp is going to be right for you.

Organizations and individuals need to think differently when choosing a bulk email service.

You could be in either one of the three situations at the moment, and we can make things easier for you!

1. Finding an Email Service Provider

There are a lot of email service providers in the market now, and it’s a little difficult to choose from. I’ve been there too, and know that it’s tough to decide and finalize one.

So, to help you narrow down your search, we’ve done a lot of comprehensive comparisons, analysis, and written articles on the factors to consider while choosing a bulk email service.

Here are a few comparison articles to start with:

2. Already using Mailchimp and can’t switch immediately

Choosing is an option if you haven’t already signed up for a company. But what if you’re already using Mailchimp for your email service needs?

Depending on how many subscribers you have, here are a few things you can do to improve potential ROI:

  1. Increase the frequency of emails with subscribers who’re more engaged with your emails
  2. Write and send emails that drive traffic to your most important pages: landing pages, product pages, or any other offer page.
  3. Don’t overload your lists and regularly perform list cleanups for inactive and unengaged contacts. You don’t have to delete the contacts. Simply download them to your computer and remove them from MailChimp.

Sooner or later, when things start becoming a little more expensive, find a Mailchimp alternative.

3. Deciding to switch, but don’t know where to start

Your business will keep growing and so will your mailing list. So it’s best to decide the long-term profitability of using Mailchimp for your email needs in the early stages.

If you’re stuck in a phase where you don’t know where to start on planning the switch, make a few calculations. Find the average ROI that your email campaigns have generated, and make a conservative projection for your email list growth. This will give you a good idea of how much of your ROI will be

Not just the ROI, but check if there’s another service that can offer better email deliverability as you start emailing more and more people. Remember, with a list of 500k users, a 90% inboxing rate would mean missing out on 50,000 contacts.

So as your list grows, every percent matters. Bulk email services that are created for organizations that send emails to larger lists of contacts would be much better suited for you as your business grows.

Here’s a list of the 25 best bulk email services of 2020.

Here’s Why Mailchimp’s Pricing is High!

People love Mailchimp for many reasons. For one, they offer a really good free plan that allows small bloggers to grow their subscriber list for free.

This in return, gives Mailchimp free advertising with the popups that show up on these blogs (popups made with default MailChimp forms, have their logo).

Since bloggers can also earn money by promoting Mailchimp as an affiliate, it’s yet another reason to advertise Mailchimp’s services on their blogs.

Apart from that, they focus on branding themselves as the simplest solution for email marketing. That brings in a lot of audiences who’re just starting out as email marketers.

Source: Google snippet for “Mailchimp revenues”

This branding gives them the opportunity to price higher and still retain customers.


This brings us to the end of the article. I’m sure you now have enough information to make a perfectly valid decision about which email service provider would suit you best.

And if you’re considering switching, Pepipost offers a 30-day trial where you can send out 30,000 emails to your contacts directly from our platform.

We’re always available 24×7 to answer your queries. If you have any more doubts, feel free to get in touch with our team of email experts by clicking the chatbox on the bottom right.

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