Email is still standing strong, unusual for an internet development (they usually fade in and out of popularity like yo-yos), mainly due to its largely business-related presence. Email lists are often used by promotions in order to collect a large audience of relevant people and give them constant streams of useful information related to a certain business or company. But are you using your email list as effectively as possible?
It’s likely that you’re not doing absolutely everything that you could be in order to make the most of your email list, so these tips and ideas could help you to enhance your email marketing and build your email list.
The growth of your email list is directly proportional to the quality co content you are putting out there. The better your content is- the more people want to hear from you. They will end up signing up for your newsletter or subscribing to your blog. Which will give you a greater and better quality email list. The same can be said for in fact all your marketing efforts. But content is a niche that can end up giving you a very relevant audience who are actually interested in listening to what you have to say.
Here are 6 hacks that will help you build an effective email list building strategy.
#1 Noticeable Content
If your emails just look like every other boring newsletter coming into your customer’s inbox, then they’re not going to pay you much attention, and will likely delete or ignore your emails without even reading them, making it a waste of your and their time. This can be avoided by having emails that pop out of a customer’s screen – bright colors, unique fonts and high-quality images can all contribute to you having an amazing email that customers look forward to every month or so.
#2 Encourage Sharing
“Just a little message at the end of every email, encouraging your customer to share your email – or the information within – with their friends, can be amazing for your business,” John Ellis, a project manager at Writemyx and Nextcoursework, suggests, “since not all emails have them, and they can make your emails feel more human and relatable than all the others which flood customers’ inboxes every day. Plus, if they do share your content, you’ll be reaching a wider audience, so it’s a win-win situation!”
#3 Promote Online Contests
If you’re interested in social media, then creating an online competition or give-away and advertising it in your emails – highlighting the prizes, of course – may be the way to reinvigorate your email campaign. People usually pay attention when they think they can get something out of your emails, and a prize is usually the way to go. It could be a small cash prize or some of your products, and Instagram – a photo-heavy content-led social network – is a common platform for such competitions, so considering creating an Instagram business profile and competition or giveaway is a good idea, if only to generate traffic on your emails.
#4 Gated Content
“To get your audience on your email list in the first place, consider putting gated content on your website, where viewers have to input an email to continue,” Peter Duncan, a marketer at Britstudent and Australia2write, says, “since this will mean that your email list will a) gain members and b) gain members who are actually interested in your content and want to see more from your business.”. Gated content could be filed with information that needs an email to be downloaded or even just pages of your website which require a login.
Before you ask your customers for their private emails, having a little message which makes them feel more secure in using your website and signing up for your email list can always help. You may have seen the likes of these messages before: ‘Your email address is 100% secure’ or ‘we will never sell your information to 3rd parties without your consent’ would be generic examples. This can help to start building up a relationship between you and the customer, which will give your marketing emails positive and safe connotations when the customer sees them pop up in their inbox – an incredibly good thing to happen!
Your newsletter, especially if it is striking and high-quality, doesn’t deserve to only be seen by the select few customers who choose to be on your mailing list. Post a little preview on your website, and customers who are not part of your mailing list will be able to see what they’re missing out on. Not only does this entice them to be a part of your email marketing campaign, but it also gives your marketing and design team incentive to work harder to create high-quality newsletters, since they could be the difference between a one-time customer and repeat business.
There are a number of ways that can boost the growth of your email list. These hacks are some of the tested industry best practices that do work when implemented well. Building a quality email list isn’t something you can achieve overnight. Building an email list is easy, building a good quality email list is challenging. All your brand need s to focus on is gaining the trust of your customers and subscribers.
Which hack has worked the best for you? Is there any hack not mentioned in this article that you have found helpful? Do let us know in the comments.