From the sidewalks of New York to the sun-drenched streets of Los Angeles, denim has always been more than just a fabric. It’s a fashion staple, a cultural icon, and for this global apparel brand—one that operates across more than 80 countries—a cornerstone of its identity. But even timeless brands can hit a plateau. While the brand had long mastered the art of physical retail and online merchandising, it recognized that consumer behavior was shifting. Digital expectations had evolved. Customers didn’t just want flashy sales. They wanted relevance, convenience, and personalization—on their terms. Emails weren’t reaching customers at the right time, subject lines lacked impact, and post-purchase experiences felt like an afterthought. Conversions were stalling, and engagement was eroding.
That’s when the brand made the bold decision to reimagine its email marketing strategy, powered by AI Content Generator, Send Time Optimization (STO), and Shoppable Emails.
The Challenge: Low Engagement, Poor Conversion
Despite a consistent email schedule and a clean list, engagement had started to slip. Emails were getting delivered but rarely opened, and even when they were, interaction stopped short. The culprit? Lack of relevance. Subject lines didn’t entice, and send times ignored individual behaviors—causing the brand to miss its critical window of influence. Even the most compelling offers couldn’t cut through because they weren’t personalized or timely.
On top of this, feedback collection was falling flat. Post-purchase surveys arrived too late and required too many steps, leading to low participation. The brand didn’t just need better data—it needed to reimagine inbox engagement entirely. That meant rethinking what was sent, when it landed, and how it captured attention.
The First Step: Co-Marketer’s STO & SLG Unlock Email Engagement
The brand activated Netcore’s Send Time Optimization (STO). Instead of blasting emails at a fixed hour, each email was sent based on individual user behavior, when a user was statistically most likely to engage. A control group was used to measure the impact of the intervention.
Compared to the fixed-time segment, the STO-powered group saw: 1.9X uplift in open rates—a clear indicator that intelligent timing matters.
Alongside STO, the brand activated Subject Line Generation (SLG). Here’s how it worked:
- Engagement scoring was applied to every subject line variant.
- Vertical-level insights benchmarked subject lines against industry trends.
- Client-level analysis is refined based on the brand’s past performance.
- User-level personalization helped resonate with micro-segments in the list.
Here is what the Subject Line Generation workflow looks like in action –
Instead of guessing, marketers were now writing, testing, and launching subject lines that had data-backed performance predictions baked in—fueling stronger engagement at scale.
The Next Move: Interactive Shoppable Emails to Drive Revenue and Feedback
With opens and clicks rising, the brand turned its attention to improving what happened after the email was opened. The post-purchase flow was overhauled. Feedback collection emails were restructured with Netcore’s Shoppable Email capabilities.
No more survey redirects. Instead, the brand embedded a complete NPS module directly into the body of the email:
- A simple star-based rating
- An open-text field for detailed feedback
- A submit button—all within the inbox
This was what the email essentially looked like –
This frictionless approach worked. Feedback participation skyrocketed—19X more responses than the older external survey method. Even better, the feedback was richer, more thoughtful, and more actionable.
But the transformation didn’t stop at feedback. The shift—bringing product interaction directly into the inbox—had a direct impact: 3.4X increase in completed transactions
The emails finally evolved from passive notifications to active drivers of commerce.
What if your emails didn’t just inform, but sold?
With Shoppable Emails, fashion brands can turn the inbox into an interactive storefront where customers can explore styles, colors, and collections without ever leaving. The path from discovery to checkout is faster and far more engaging. Want to stand out even more? Add embedded quizzes, scratch cards, or spin-the-wheel promos to drive opens and create lasting brand recall.
Ready to turn every channel into a revenue driver? Dive into our Fashion Marketing Solutions Guide to discover how cross-channel strategies and shoppable emails can elevate engagement, boost conversions, and future-proof your brand.
