4M And Netcore 2.0: A Framework for Exponential Growth – Part 4
Written by
Rajesh Jain
Rajesh Jain

Subscribe for updates

4M And Netcore 2.0: A Framework for Exponential Growth – Part 4

Published : January 18, 2024

This is the fourth part of ‘4M and Netcore 2.0: A Framework for Exponential Growth’, initially mentioned in ‘Mystery of the Missing Profits. In the third part, I elaborated upon the third and fourth M’s of the 4M Framework, Moat, and Monopoly. In this part, I will talk about non-tech examples of the 4M Framework and products that have personally allowed me to experience the “Wow” factor.

So far, the examples we have discussed about the 4M Framework have been from the tech world. Here are some non-tech examples sourced from ChatGPT and Bard.

Beyond consumer tech


mRNA Covid-19 Vaccines (Pfizer-BioNTech and Moderna)

These vaccines were developed in response to the Covid-19 pandemic. MRNA technology was revolutionary, leading to high efficacy rates and offering hope amidst a global crisis.

Dyson Vacuum Cleaners

James Dyson revolutionized vacuum cleaners with his revolutionary cyclone technology. The technology improved suction and eliminated the need for vacuum bags, drawing a “Wow” response from customers.

Under Armour HeatGear

Under Armour’s HeatGear disrupted the sports apparel industry with its moisture-wicking technology, keeping athletes cool, dry, and light. The innovation revolutionized performance wear.

Impossible Foods and Beyond Meat products

These companies introduced plant-based meat substitutes that transformed the food industry and provided an environmentally-friendly alternative to meat.

IKEA’s Flat-Pack furniture

IKEA’s flat-pack design changed the furniture industry with its ready-to-assemble products, making furniture more accessible and affordable while creating a unique customer experience.

3M’s post-it notes

3M introduced a small, re-stickable note, transforming how we jot down reminders and organize our thoughts.

Gore-Tex fabric

Invented by W.L. Gore and Associates, Gore-Tex fabric is designed to be waterproof, windproof, and breathable, revolutionizing outdoor clothing.

Lego bricks

Introduced by Lego, these interlocking toy bricks created a new playground for imagination and have remained popular since their introduction.


The Instant Pot

The Instant Pot is a magical product that solves the problem of cooking food quickly and easily, cooking several dishes in a fraction of the time it would take to cook them on the gas. It can cook soups, stews, rice, beans, chicken, and fish. It is also affordable, costing less than a traditional pressure cooker.

The Apple Watch

The Apple Watch is a magical product because it helps us stay connected and informed without pulling out our phones. The watch can make and receive calls, send and receive text messages, access our email, and display other important notifications. It also tracks our health and fitness data and can be used to pay for purchases.

Tesla Model S

The Tesla Model S solves the problem of driving without emissions. The electric car can travel up to 370 miles on a single charge, going from 0 to 60 mph in 2.3 seconds. It is also luxurious, offering spacious interiors and features to make driving pleasurable.

Nike Air Jordan

The Nike Air Jordan can be classified as a magical product because it solves the problem of looking good while playing sports. The basketball shoe provides support and comfort while looking stylish, gaining considerable popularity among celebrities and fashion icons, cementing its position as a status symbol.

Industrial examples

ChatGPT and Bard also listed some industrial examples of the 4M Framework.


ABB’s YuMi Robot

The YuMi Robot is the world’s first truly collaborative robot, designed to work with humans on the same tasks. Its precision and safety have transformed the manufacturing sector, particularly in tasks like small parts assembly.

GE’s Haliade-X wind turbine

GE’s Haliade-X wind turbine is the most powerful offshore wind turbine, representing a significant leap in the renewable energy sector. The turbine’s higher capacity increases output and efficiency, changing the economics of offshore wind energy.

Caterpillar Autonomous Mining Trucks

Caterpillar’s autonomous trucks can move high volumes of material at lower costs per ton, offering better fuel efficiency and safety than trucks with human drivers.

3D Systems’ industrial 3D printers

3D Systems’ industrial 3D printers revolutionized prototyping and production in industries, allowing businesses to create complex, customized parts with shorter lead times, reducing costs and improving efficiency.

Siemens’ SGT5-8000H gas turbine

The SGT5-8000H has set new standards for efficiency in power generation, significantly reducing CO2 emissions while producing energy.

Bosch’s Industry 4.0 solutions

IoT and AI power Bosch’s smart factory solutions and have transformed manufacturing by enabling real-time data exchange for predictive maintenance, improved productivity, and greater flexibility.



The Cricut addresses the problem of crafting and can be used for a variety of materials ranging from paper to fabric to vinyl. It is easy to use and accessible to people of all skill levels.

Magic Eraser

The Magic Eraser can be used to remove dirt, grime, and stains from surfaces. It is affordable and easy to find, making it a popular choice for those who want to keep their homes clean.

Other products with the ‘Wow’ factor

There are several other products through which one can experience the ‘wow’ factor. Some are associated with a company, while others have created new categories.

Microsoft Office

Microsoft Office has been a boon for users for over 30 years, giving them access to a suite of professional products.


Zoom’s popularity surged as the lockdown forced everyone indoors. Companies, big and small, turned to video calls and conferencing as work from home took hold. Zoom’s ease of use and clarity of video made the app extremely popular, even after the lockdown.


WhatsApp and Slack have taken up a pivotal position in our daily personal and professional lives. WhatsApp has allowed users to seamlessly message and send files, images, and even payments. Meanwhile, Slack has made accessing coworkers extremely simple.


Dropbox is a blessing for those using multiple devices for work or leisure, and it is simple and easy to use. All you have to do is put a file in the Dropbox folder, which is synced across all your devices.

Settlers Of Catan

Settlers of Catan redefined board games, combining strategy and luck. Its popularity has resulted in over 40 million copies of the game selling since its launch in 1995.

Bloomberg Terminal

Bloomberg Terminal allows professionals working in the financial sector to access Bloomberg Professional Services. They can monitor real-time financial data and place trades on the electronic trading platform.

Continued in Part 5

Unlock unmatched customer experiences,
get started now
Let us show you what's possible with Netcore.
Written By: Rajesh Jain
Rajesh Jain
Founder and Group MD, Netcore Cloud