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IMkas achieves a 1.5x increase in user adoption using Netcore’s no-code Product Experience Platform

IMkas achieves a 1.5x increase in user adoption using Netcore’s no-code Product Experience Platform

Key Results
48%
In users who clicked on the Top Up feature
74%
In users clicked on the IMkas Manjur feature

Company:

Imkas is a leading digital telecommunications company in Indonesia, providing access and connectivity to individuals and businesses.

Website: IMkas App

Industry: Telecommunications

Region: Indonesia

Category: Product Experience

Solutions used: Netcore’s no-code product experience platform (Nudges and A/B testing)

Challenges:

IMkas faced challenges with in-app engagement, where users rarely did a transaction after signing up on the app. The users were unaware of some of the major features and did not convert into paid users, or users would make purchases on the app. IMkas’ goal was to improve feature adoption, boost in-app engagement, and improve conversions.

 

Netcore Cloud’s Strategy

  • To conduct rapid A/B tests across user journeys.
  • Reduce engineering efforts and deliver winning user experiences with absolute ease.
  • Implement a spotlight nudge on features to guide users in taking the desired action.
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