VegNonVeg achieves 6X revenue uplift with Netcore Cloud’s Affinity-Based Segmentation

VegNonVeg achieves 6X revenue growth with Netcore’s Affinity-Based Segmentation

Results Achieved
6X up
Uplift
3% up
CTR on emails
67% up
WhatsApp revenue driven by affinity-based segments
75% up
higher open rates with AI-driven segmentation

About VegNonVeg

VegNonVeg is a community-first sneaker and streetwear boutique founded in 2016 by passionate sneaker and street culture enthusiasts. As India’s pioneering sneaker boutique, VegNonVeg bridges tradition and modern street culture through carefully curated collections and collaborations across music, art, and fashion. From limited-edition drops to editorial storytelling, VegNonVeg has evolved into a cultural movement that shapes and celebrates India’s vibrant sneaker and streetwear community.

Company: VegNonVeg

Industry: Fashion & Streetwear Retail

Location: India

Category: Customer Engagement

Solutions Used: Affinity-Based Segmentation, Journey Orchestration, Automated Workflows, Email & WhatsApp Marketing, Content Personalization

Challenge

VegNonVeg wanted to push the limits of its engagement and retention marketing. They needed to:

  1. Refine segmentation for hyper-personalized campaigns
  2. Automate engagement across email and WhatsApp
  3. Strengthen retention and re-engagement strategies
  4. Unlock untapped revenue with smarter personalization

 

Netcore Cloud’s Solution

Netcore Cloud helped VegNonVeg:

  1. Implement Affinity-Based Segmentation, categorizing customers by browsing, purchase history, and preferences.
  2. Automate journeys for cart abandonment, product views, and welcome series.
  3. Use behavior-triggered and time-triggered workflows for always-on engagement.
  4. Enhance content personalization with A/B testing and best practices for better deliverability
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