How Netcore Helps Ecommerce Brands Achieve 3X Higher Conversions by Targeting Customers’ Preferred Channels
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Vaishnavi Manjarekar
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How Netcore Helps Ecommerce Brands Achieve 3X Higher Conversions by Targeting Customers’ Preferred Channels

Published : May 22, 2025

Netcore Cloud Helps Ecommerce Brands Achieve 3X Higher Conversions by leveraging AI to understand customer behavior and drive targeted omnichannel engagement. 

If you’re running campaigns across email, push, WhatsApp, maybe even ads—and still wondering, “Why aren’t conversions picking up?”—trust me, you’re not alone.

When new Netcore customers mention their presence on every possible channel, they often assume that greater reach automatically translates to better results. However, true growth isn’t about more channels; it’s about leveraging the right channel, at the right time, for the right customer.


Designing personalized omnichannel experiences

That’s exactly what Netcore helps you do. By understanding each shopper’s behavior and preferences, we help you cut through the noise and create omnichannel experiences that feel personal, timely, and relevant.

The result? Ecommerce brands that personalize based on channel preference consistently see up to 3X higher conversion rates.

Let’s break down how you can achieve that too.

Why an Omnichannel Approach is Critical for Ecommerce Marketing

Don’t you also feel that today’s ecommerce shoppers engage with your brand on more than two channels? They’re checking out your Instagram Ad at lunch, browsing your app on the commute home, and getting distracted by an email at 9 PM. And they expect the experience to follow them—without missing a beat.


If you’re still treating your channels like separate lanes, you’re not just creating inefficiency—you’re leaking revenue.

Here’s why a true omnichannel strategy matters:

  • It continues conversations across web, mobile, email, WhatsApp, and more.
  • It adapts the message based on real-time behavior and intent.
  • It delivers personalized experiences, not disconnected pings.

When done right, omnichannel becomes a competitive advantage that boosts loyalty, lifetime value, and conversions—all without adding more “noise.”

Challenges Holding Back Ecommerce Brands Today

Let’s be real. Most ecommerce teams want to personalize the experience, but several hurdles get in the way.

1. No Unified Customer Profile

Your customer browsed a product on mobile, clicked a promo on email, and added something to the cart via WhatsApp. But you still don’t know who they are across these touchpoints because your systems don’t talk to each other.

Result? Disjointed messaging and missed revenue.

2. Drop-Offs You Can’t Explain

In an ideal world, shoppers browse, click, and buy in just three effortless steps. But in reality, it’s never that simple. Something always gets in the way. The uncertainty, doubt, overthinking, decision delays, distractions and many more things. You’re seeing high bounce rates on ecommerce site, cart abandonment, or email opens without clicks—but you have no idea why because there’s no visibility into the full journey.

You’re optimizing in the dark.

3. Inconsistent Brand Messaging

Each channel is handled by a different team, or worse, a different tool. That leads to:

  • Visual inconsistency
  • Mixed tones and CTAs
  • A fragmented brand experience that erodes trust

Customers get confused. They stop clicking. Or worse—they churn.

4. Conflicting Offers Across Channels

One customer gets 10% off via email, free shipping via WhatsApp, and no offer at all via push. That inconsistency frustrates people—and undermines conversions.

Consistency = Trust. Inconsistency = Drop-off.

Sound familiar?

These are the exact pain points Netcore helps solve.

Top 4 Channels to create omnichannel ecommerce campaigns with Netcore

Let me walk you through how we tailor strategies for each channel:

Email

  • Use AMP emails for interactive experiences: add-to-cart, browse product carousels, or complete checkout inside the email. Convert shoppers in the same channel. Zero friction and zero redirects.
  • Automatically send at the best open time for each segment to get good engagement rate.

WhatsApp

  • High CTRs for cart and browse abandonment.
  • Seamless catalog sharing and one-click checkout powered by Netcore’s WhatsApp Recomendations.
  • Proactive alerts for restocks and limited-time drops.

App or Web Push Notifications

  • Behavior-triggered with real-time personalization.
  • Suppression rules to avoid duplicate messages across channels.

In-App

  • Product recommendations based on browsing history.
  • Smart banners triggered by cart intent or wishlisting.
  • Nudges triggered on cart abandoned with added cart items to increase Add-to-cart rates.

RCS Messages

  • Leveraging RCS messages, Netcore helps e-commerce brands achieve a remarkable 20x higher read rate over SMS.

And the best part? All of this runs on one engine—connected to your ecommerce stack.

   

White Teak experienced 16.61X ROI Optimizing the Omnichannel Experience

   

Preferred Channels: Your Path to Impactful Engagement in Omnichannel Commerce

Let’s zoom into one of the most impactful pieces of this puzzle: channel preference.

If you’re still sending batch emails to everyone—even the people who never open them—you’re leaving conversions on the table. The same goes for generic push notifications or WhatsApp messages that aren’t personalized to behavior.

Here’s what we’ve learned:

Every customer has a preferred channel—where they’re most responsive, most active, and most likely to purchase. Identifying and using that channel intelligently is a game-changer.

How Netcore Makes This Happen

With our platform, you don’t have to guess. We use AI to analyze:

  • Which channel a customer engages with most
  • What time they tend to open and act
  • Which journey stage they’re in (awareness, browse, cart, post-purchase)

Then we automatically trigger messages based on:

  • Their real-time behavior
  • Past conversion patterns
  • Predicted channel engagement

And yes—it’s all consent-driven and fully GDPR/CCPA compliant.

Real-World Example: Preferred Channel Orchestration

Let’s say a shopper browses a pair of sneakers on your app but doesn’t add them to cart.


Shopper’s buying journey visualised with respect to omnichannel commerce.
  • 30 minutes later: They receive a push notification with a product reminder (if they usually engage here).
  • Still no action? Later that evening, a WhatsApp message lands with urgency:
    “Hey, your size is selling out fast! Tap to reserve now.”
  • No response? The next morning, an email goes out with a 10% discount (because we know they click emails at 9 AM).

This isn’t guesswork. It’s personalized orchestration based on what works for that shopper.

The ROI of Netcore’s Omnichannel Commerce Stack

When ecommerce brands come to us, they’re usually sitting on mountains of customer data—but it’s fragmented, underutilized, or stuck in legacy systems. Netcore’s customer engagement platform is used by enterprise ecommerce brand facing these issues and the platform is built for scale connecting all channels across the 10,000+ customers. Shopper data combined with ecommerce brand catalog to create personalized shoppable experiences
Here’s what that means in numbers:

  • 3X Higher Conversions
    Brands see dramatic improvement when their messages hit the right channel at the right time—with personalized recommendations or nudges.
  • 20%+ Increase in Repeat Purchases
    By orchestrating post-purchase journeys across preferred channels, we help brands stay relevant without being pushy.
  • 40% Reduction in Drop-Offs
    We identify drop-off points in real time and re-engage customers contextually, whether it’s via WhatsApp, push, or email.
  • Faster Time-to-Purchase
    Instead of bombarding shoppers with offers across five channels, we zero in on the one they’re most likely to act on.

And because the entire experience is powered by a unified customer view, you’re no longer working in the dark.

Ready to Personalize Where It Matters Most?

At the end of the day, your customer doesn’t care what martech you use. They care about how your brand makes them feel when they engage across channels.

When you get the message, timing, and channel right—it feels like magic.
But it’s not magic. It’s Netcore Cloud.

If you’re ready to:

  • Start converting without spamming
  • Build journeys based on behavior, not guesswork
  • Use your data to work smarter (not harder)

Then it’s time we talked.

Let’s Build Your Revenue-Driving Channel Strategy

Book a Demo — See how our omnichannel engine works in real-time.
Explore Case Studies — Discover how ecommerce leaders boosted conversions.
Talk to a Personalization Expert — We’ll help you map journeys for your brand, get in touch with our team.

Your customers are ready. Let’s meet them where they are.

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FAQs
What are the three strategies for e-commerce? Dropdown Arrow
Three key e-commerce strategies involve an omnichannel approach with personalization, using preferred customer channels, and predicting the next best action. This ensures seamless customer journeys, targeted messaging, and proactive engagement to drive growth and loyalty.
What is omnichannel strategy for Ecommerce? Dropdown Arrow
Omnichannel strategy for e-commerce unifies all customer touchpoints—online and offline—to create a seamless, consistent, and personalized shopping experience. It integrates data across channels, ensuring customers can start, continue, and complete their journey fluidly, regardless of the platform.
What are Ecommerce channels that work best for omnichannel campaigns? Dropdown Arrow
For omnichannel e-commerce campaigns, channels like email, SMS/RCS, push notifications, social media (in-app messaging/ads), and website/app are crucial. Integrating these with physical store experiences and leveraging customer data ensures a cohesive and personalized journey, driving higher engagement.
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Written By: Vaishnavi Manjarekar
Avatar photo Vaishnavi Manjarekar
Vaishnavi brings three years of B2B SaaS experience with an understanding of leveraging platforms like Netcore Cloud to help companies streamline their marketing efforts and achieve their business goals. With a strong understanding of content strategy, demand generation, and customer engagement, Vaishnavi shares expert insights on how businesses can optimize their marketing strategies to drive growth and maximize ROI.