Axis Max Life Insurance generates 14.2k new leads using Netcore Cloud's Push Amplification Strategy

Results Achieved

9X

Growth in BPN sessions

3X

contribution of BPN to overall sessions grew 3X,Generated ~14,000 leads, completed 114 payments, and significantly increased the number of users successfully logging policies

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About Axis Max Life Insurance:

Axis Max Life Insurance Limited (formerly known as Max Life Insurance Co. Ltd.) is a Joint Venture between Max Financial
Services Limited (“MFSL”) and Axis Bank Limited.

Company: Axis Max Life Insurance

Website: www.maxlifeinsurance.com

Industry: Financial Services

Location: India

Category: Customer Engagement

Solutions Used: Full-stack Customer Engagement Suite

Objective

Diversify communication channels to reduce reliance on traditional methods.
Optimize operational costs with a more efficient engagement tool.
Enhance user engagement by delivering timely and relevant messages.

Netcore Cloud’s Strategy:

The Three-Wave Approach to Digital Excellence

MaxLife’s revival strategy unfolded in three strategic waves:

Foundation Building
Strategic Scaling
Performance Optimization

"We partnered with Netcore Cloud to revamp our Browser Push Notification (BPN) channel, and the results have been outstanding. The strategic consulting & seamless integration enabled us to scale engagement effectively, driving 9X growth in sessions & generating 14,000+ leads. Netcore’s expertise has transformed our approach, & we look forward to continued success."

Axis testimonial

Vaibhav Kumar, SVP & Head - Product Management and Ecommerce Channel, Products & Channel Management

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