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How Tobi Achieved a 94X Surge in Engagement with Affinity-Based Segmentation

How Tobi Achieved a 94X Surge in Engagement with Affinity-Based Segmentation

Key Results
94X up
increase in click rates
44X up
higher CTOR
2X up
increase in open rates

About:

Tobi is a global ecommerce brand redefining fashion retail. Operating in over 100 countries, Tobi blends style and technology to deliver a seamless shopping experience—from design to ecommerce—all in real-time. With a mission to make fashion accessible, affordable, and inclusive, Tobi empowers women to express themselves confidently without overspending.

Company: Tobi

Customer Website: https://www.tobi.com/

Industry: Apparel

Location: USA

Category: Affinity-Based Segmentation

Solutions Used: Full-stack Customer Engagement Suite

Challenges

  • Limited Email Capabilities – Lacked advanced features for targeted campaigns.
  • Campaign Underperformance – Poor tracking, spam issues, and lack of insights reduced engagement.
  • Ineffective Segmentation – Generic campaigns failed to leverage customer behavior.
  • Email Optimization Challenges – No personalization, automation, or triggers for retention.

Netcore Cloud’s Strategy

  • Advanced Segmentation – Identified high-value audiences and reactivated dormant customers.
  • Affinity Segments – Leveraged behavioral data to personalize messaging for high-interest categories.
  • Personalization & Automation – Delivered tailored experiences and automated workflows for timely interactions.
  • Deliverability Optimization – Enhanced inbox placement through strategic consulting and domain reputation management.
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