Discover Agentic AI at EDGE 2025 | June 24 
| Register Now 
POST
10 Dumb Mistakes to Avoid When Creating Your First Popup
A popup is a great way to convert your website visitors into subscribers and sales. A website pop-up can be both your friend and your foe. It can either take your conversion to another level or annoy your visitors and seriously hurt your website's reputation with search engines.
POST
The top email trend for 2023: bringing two-way conversations into emails
A recent Litmus study revealed that in the next 10 years, email marketing would continue to be the most relevant marketing channel. Research also shows that email as a channel remains a top growth generator for businesses, with a whopping 89% of marketers identifying email as their primary lead-generation strategy. So, if you’re still doubtful...
POST
10 Personalization Challenges & How Customer Engagement Software Solves Them
Personalization has been the center of attraction for years now. Everyone talks about it, reads about it, writes about it, and as a user – expects it. In theory, personalization is simply ‘delivering a unique one-to-one experience to each user’. That’s it. How simple! But in practice, it is not as plain and straightforward as it sounds. And we understand that.
