The ever-shrinking human attention span is a growing concern for marketers around the world. Marketers spend millions to deliver their message to their audiences, only to get ignored. With the penetration of technology in our lives, humans are collectively going through “attention recession,” as we call it.
In these times of goldfish-sized attention spans, marketers need tools and mechanisms to keep the audience hooked to their messages.
“Atomic rewards” is one such tool to keep the audience waiting for the brand’s messages. Learn the math and science of implementing atomic rewards in email by Rajesh Jain, Founder, Netcore Cloud.
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