Agentic AI was the central thread running through the MarTech Global Summit in Shanghai — and with it came a renewed focus on customer centricity in a tech-driven world.
It was a pleasure exchanging ideas with leaders who are weaving empathy, timing, and insight into their marketing strategies.
In this video, I share my perspective on knowing your customer first, a powerful idea from the panel, and how thoughtful nudges create lasting impact.
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1000+ campaigns decoded, Game-changing insights await in State of MarTech 2025