At the MarTech Global Summit in Shanghai, the spotlight was firmly on Agentic AI — and how it’s helping marketers solve real business problems with more intelligence and intent.
It was great to be part of conversations that prioritized purpose, not just tools.
In this quick exchange, I reflect on my session takeaway, a panel insight that stuck with me, and why AI works best when grounded in business strategy.
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1000+ campaigns decoded, Game-changing insights await in State of MarTech 2025