XL Axiata achieves a 42% uplift in conversion rate

XL Axiata achieves a 42% uplift in conversion rate

Key Results
Increased feature adoption
Boosted conversion rates

Company name: XL Axiata


Industry: Telecommunications

About Company: XL Axiata is a mobile telecommunications services operator and the first private cellular company in Indonesia. The company offers a range of mobile communication and network products/services to individual consumers and small-to-mid businesses.

Location: Indonesia

Category: Product Experience

Solution used: Netcore’s no-code product experience platform


The goal was to get users to discover and adopt crucial features of the app and constantly engage with it. Achieving this goal was important for XL Axiata as it would help them boost the overall product experience and improve the conversion rate. 


Netcore Cloud’s Strategy:

Netcore Cloud worked closely with XL Axiata’s marketing team to power up its product experience across the end-to-end user journey. 

XL Axiata strengthened its product experience and is now charging ahead on the path of long-term app growth by executing the following:

  • No-code tooltips for improving onboarding and feature adoption
  • User segmentation for better targeting 
  • Contextual walkthroughs for exploring more options to choose from
  • A/B tests to analyze the impact of nudges on user actions.
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