Company: Wakefit
About Wakefit:
Wakefit is one of India’s leading D2C home and sleep solutions brands. It redefines comfort and aims to make sleep and home wellness accessible to every Indian. Since its inception, the brand has built a strong portfolio of mattresses, sleep accessories, furniture, and more, prioritizing innovation, affordability, and research-driven design.
As a digital-first business, Wakefit constantly seeks fresh, impactful ways to connect with its growing customer base.
Industry: D2C / Home & Sleep Solutions
Location: India
Category: Customer Engagement, Email Marketing
Solutions Used: Netcore Emails with Google Calendar Integration
Ahead of their flagship Sleep Day Campaign, Wakefit aimed to:
Traditional email formats were no longer generating standout results, and Wakefit needed a game-changing strategy to maximize user attention and deliver tangible business outcomes.
To meet these goals, Wakefit partnered with Netcore Cloud to conceptualize and deploy an industry-first email campaign featuring Google Calendar integration. This simple yet powerful interaction turned passive readers into active participants.
Wakefit was looking for more than a technology provider—they needed a strategic partner to break the monotony of conventional campaigns and lead innovation from concept to execution. Netcore stood out for its:
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