Turning Property Browsers in to Buyers : How SC Asset Turned 15% of Anonymous Visitors into Qualified Leads.

Results Achieved

15%

Conversion of Anonymous Visitors to Leads

36.44%

email open rate

About SC Asset

SC Asset is a real estate brand born in 1989 in Thailand, recognizing that different lifestyles require unique housing solutions. Their philosophy, “One Size Doesn’t Fit All,” reflects their commitment to personalized living spaces. SC Asset crafts high-quality homes, condos, and commercial spaces with cutting-edge design, blending innovation with comfort through smart living solutions and sustainability for a better everyday life

Company: SC Asset

Industry: Real Estate

Location: Thailand

Category: Customer Engagement

Solutions Used: Co-Marketer, Web Messages, Spotlight Nudges, Geo- Fenced Campaigns, Journey Orchestration

Business Challenge

SC Asset needed to move more anonymous visitors into its sales funnel. Static content, generic messaging, and ineffective live chat limited engagement and property bookings

The Solution

Partnering with Netcore Cloud, SC Asset:

Implemented exit-intent pop-ups to capture abandoning visitors
Highlighted key CTAs with spotlight nudges
Built automated lifecycle journeys with AMP email layouts and geo-fenced targeting
Used web messages to showcase offers, properties, and social links

The Impact

15% of anonymous visitors are now converting into qualified leads
36.44% email open rate (up from 15–20% with the previous vendor)
Higher onsite engagement and registrations via nudges & web messages
Seamless customer journeys delivering consistent experiences

Netcore’s exit-intent pop-ups, personalized automation, and engagement strategies helped us turn anonymous visitors into identified users—contributing 15% of our total leads.

Mr. Somyos Vorravuttiyanont, SVP, Innovation & Digital Marketing, SC Asset

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