theAsianparent prevents churn by re-engaging 68% of users inactive for 3 days with Netcore Cloud’s Customer Engagement Platform

Company: theAsianparent

About theAsianparent:

theAsianparent is Southeast Asia’s leading parenting content and community platform, trusted by over 5 million parents across 6 countries. Founded to support families through expert advice, community discussions, and interactive tools like due date calculators, baby health trackers, rewards, and contests, the brand continues to grow as a comprehensive parenting ecosystem with annual revenues crossing SGD 40M.

Industry: Media

Location: Singapore, SEA

Category: Customer engagement

Solutions Used: Customer engagement

Objectives

Improve app engagement: Enhance reachability of push notifications and in-app nudges.
Reactivate inactive users: Encourage users inactive for 3+ days to return and re-engage.
Increase rewards redemption: Revitalize the loyalty program and boost redemption rates.
Recover contest drop-offs: Re-engage users who exited contests midway.
Engage new parents (0–3M stage): Guide new mothers with relevant features like the Baby Tracker.

Netcore Cloud’s Strategy:

Netcore Cloud’s Customer Engagement Platform helped theAsianparent create automated, data-driven engagement journeys that combined empathy, timing, and personalization.

Winning Back Inactive Parents: Designed automated re-engagement journeys for users inactive for 3+ days, sending contextual nudges like milestone reminders and relevant community stories to prevent early churn.
Reinventing Rewards as a Loyalty Engine: Used multi-variant testing and urgency-driven campaigns to revive reward redemptions, aligning offers with parenting milestones.
Rescuing Contest Drop-offs: Implemented retargeting journeys to remind users about incomplete entries and encourage participation through personalized prompts.
Supporting Parents in the First 90 Days: Built early-adoption journeys around the Baby Tracker, sending contextual content and product suggestions to engage new mothers.
Building the Infrastructure for Scale: Enhanced delivery infrastructure for higher push deliverability, orchestrating 7,000+ campaigns monthly across 45 omnichannel journeys and 300+ user segments.