Tealive brews loyalty and 3.6× uplift in cart recovery with Netcore Cloud’s Customer Engagement Platform
Tealive brews loyalty and 3.6× uplift in cart recovery with Netcore Cloud’s Customer Engagement

Tealive brews loyalty and 3.6× uplift in cart recovery with Netcore Cloud’s Customer Engagement

Results Achieved
40%
Uplift in first-app-launch conversions
3.6× up
boost in cart and menu abandonment recoveries
43% up
increase in quarterly repeat purchase rate

Company: Tealive

About Tealive:

Tealive is Malaysia’s leading lifestyle tea brand that has transformed from a local bubble tea favorite into a global beverage name. With over 800 outlets across Malaysia, Vietnam, Australia, the UK, India, the Philippines, Singapore, and Thailand, Tealive continues its mission to brew positivity—serving a wide range of teas, coffees, and smoothies that bring joy to everyday moments.

Industry: QSR

Location: Malaysia

Category:  Customer engagement

Solutions Used:  Customer engagement

Objectives

  • Personalization: Deliver digital experiences as warm and engaging as Tealive’s in-store service.
  • Automation: Build a complete customer lifecycle strategy to reduce drop-offs and drive reorders.
  • Loyalty: Nurture repeat purchases and strengthen customer relationships through contextual engagement.

Netcore Cloud’s Strategy:

Netcore Cloud’s Customer Engagement Platform helped Tealive create an automated lifecycle ecosystem powered by personalization and behavioral insights.

  • Nudges: Onboarded new users through Welcome Journeys with RM25 vouchers to drive first purchases.
  • Cart & Menu Journeys: Automated reminders and offers recovered abandoned sessions, converting browsers into buyers.
  • Reorder Journeys: 15-day and 90-day automations encouraged repeat purchases and loyalty.
  • Reinstall Journeys: Welcomed returning users with contextual offers to boost reactivation and engagement.
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