Shriram Finance Plugs Funnel Leaks, Achieves 171X ROI with Agentic Marketing

The Challenge

Silent Funnel Leakage and Fragmented Data.

Despite its massive scale, Shriram Finance faced “silent” revenue leaks. Disconnected data silos and a lack of real-time engagement meant 95% of potential customers dropped off before payment. Leads generated outside call-center hours were going cold, and generic follow-ups failed to convert high-intent users.

The Solution

Unified Data and Stage-Specific Personalization.

Shriram Finance deployed Netcore’s full-stack agentic suite to turn fragmented data into a high-conversion engine:

• Unified Customer View: Connected web, app, CRM, and call-center data to eliminate silos and drive faster responses.
• Funnel-Driven Journeys: Tailored re-engagement based on the specific drop-off stage – educating users at KYC and creating urgency at the payment stage.
• Automated Lead Capture: Integrated after-hours missed call data into automated nurture journeys to ensure no “hot” lead was lost.

The Impact

Exponential Growth in Funnel Efficiency.

In just six months, Shriram Finance transformed its digital operations into a massive ROI driver:

• 171X ROI on marketing spend.
• 130X Revenue Growth via optimized funnel conversion.
• 12% Improvement in top-of-funnel lead capture.
• 22% Reduction in Cost of Acquisition (COA).

Ready to see how Shriram Finance turned fragmented funnels into a 171X ROI engine?