Plaza Premium Group Boosts Monthly Conversions by 168% with Netcore's Automation Suite
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Plaza Premium Group Achieves 168% Growth in Monthly Conversions with Netcore

Plaza Premium Group Achieves 168% Growth in Monthly Conversions with Netcore

Results Achieved
168% up
growth in monthly conversions
2.5% up
increase in anonymous users converted to identified customers
61.3% up
average email engagement rate

Company: Plaza Premium Group

About Plaza Premium Group:

Plaza Premium Group (PPG) is the global pioneer in integrated airport hospitality, serving over 24 million passengers annually across 600+ international and domestic airports in 150+ countries. With a mission to Make Travel Better, PPG offers a 360° travel experience through its award-winning brands:PPG also maintains an extensive commercial network of leading airlines and corporate

Industry: Travel & Hospitality

Location: Hong Kong

Category: Customer Engagement

Solutions Used: Netcore’s Full-Stack Customer Engagement Suite

The Challenge

  • Automate customer lifecycle engagements for a better customer experience

  • Convert anonymous web visitors into known customers

  • Win back drop-offs from Aerotel and lounge bookings

  • Drive in-lounge engagement in real time

  • Deliver a seamless, cross-channel customer journey

Netcore’s Strategy

  1. Unify the Customer Profile:
     Activated digital engagement channels (Email, Web Push, Tab Talk, Web Messages) to create an integrated communication flow across touchpoints.
  2. Strategically Segment the Audience:
     Created data-driven audience segments for Aerotel and PPL lounges using behavior, booking patterns, and engagement data.
  3. Automate Customer Engagement:
     Built intelligent automated journeys across critical lifecycle stages like onboarding, booking abandonment, and re-engagement.
  4. Optimize for Scale:
     Implemented Send Time Optimization and dynamic content personalization to enhance responsiveness and scale conversion impact across campaigns.
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