From Targeted Campaigns to Results: Payflex Sees 21% Open Rates and 26% CTOR with Inactive and Dormant User Reactivation
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Payflex Boosts Engagement with Netcore’s Lifecycle-Driven Inactive User Reactivation: 21% Open Rate & 26% CTOR

Payflex Boosts Engagement with Netcore’s Lifecycle-Driven Inactive User Reactivation: 21% Open Rate & 26% CTOR

Results Achieved
21% up
Open Rates
26% up
CTOR

About Payflex

Founded in 2019, Payflex is a leading South African BNPL (Buy Now, Pay Later) platform that empowers shoppers to split payments into four interest-free instalments across a wide network of online retail partners.

With over 400K monthly website visitors and 50K+ app installs, Payflex has become a trusted digital-first solution for flexible, affordable, and seamless payment experiences.

Company:Payflex

Website: payflex.co.za

Industry: Fintech / BNPL (Buy Now, Pay Later)

Location: South Africa

Category: Customer Engagement, Email Automation

Solutions Used: Lifecycle Email Automation, Behavior-Triggered Campaigns, Advanced Segmentation, Performance Analytics

Objectives

Payflex wanted to move beyond a campaign-based email approach to a more automated, lifecycle-driven engagement model. Their objectives were clear:

  • Improve email engagement across customer segments.
  • Increase conversion and retention via automation.
  • Deliver timely, relevant, and personalized messages aligned with customer actions.

Challenges Before Netcore

 

  • Limited ability to build customer journeys.
  • Basic segmentation and a lack of dynamic, behavior-based automation.
  • Manual campaign scheduling created inefficiency.
  • Personalization at scale was difficult to achieve.

 

Solution: Netcore’s Automated Lifecycle Email Strategy

Payflex partnered with Netcore Cloud to streamline customer engagement with intelligent, automated journeys.

The solution included:

  1. Lifecycle Automation
  2. Advanced Segmentation
  3. Performance Tracking
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